Manager, Social Media & Content

WellBiz Brands•Denver, CO

About The Position

The Manager, Social Media & Content is responsible for leading the development and execution of social media and content strategies across WellBiz Brands and its portfolio brands, including Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing™, and Fitness Together®. This role owns the day-to-day management of a portfolio of brands’ social channels and content planning, with a focus on driving engagement, strengthening brand affinity, and supporting broader marketing objectives. This individual partners closely with brand, creative, communications, and paid media teams to translate campaigns and business priorities into effective, channel-specific content. The role requires a strong balance of creative instinct, operational rigor, and performance orientation.

Requirements

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
3–5+ years of experience in social media, content, or digital marketing roles
Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus
Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms
Experience developing and managing content calendars and working within structured campaign frameworks
Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices
Familiarity with social media management and analytics tools
Experience interpreting performance data and applying insights to improve results
Strong visual judgment and understanding of effective digital content, particularly short-form video
Ability to manage multiple priorities and stakeholders in a fast-paced environment
Strong collaboration and communication skills

Responsibilities

Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership
Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior
Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends
Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives
Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real- time content
Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities
Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform
Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up
Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)
Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews
Escalate customer or reputational issues as needed in partnership with internal stakeholders
Foster an active and engaged online community through thoughtful, timely interaction
Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives
Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings
Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories
Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness
Use data and insights to inform ongoing content optimization and future planning
Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance
Proactively test new formats, features, and platforms to enhance reach and engagement
Bring forward actionable recommendations to evolve content strategy and execution
Support franchisees on platform access and questions
Other duties and projects as assigned by supervisor and department heads.