Heineken Globalposted 2 months ago
$93,000 - $120,000/Yr
Full-time - Mid Level
White Plains, NY
Merchant Wholesalers, Nondurable Goods

About the position

The Revenue Margin Growth Manager will play a critical role in shaping the pricing strategies for our brands. This role will focus on optimizing revenue and profitability by evaluating regional brand strength variances, identifying white space opportunities, contextualizing consumption data, and effectively building stories that demonstrate benefit of strategy change to the region, enterprise, the customer, and the consumer. The role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to develop and implement effective pricing strategies.

Responsibilities

  • Develop and implement pricing strategies applying core Revenue Management principles.
  • Define brand roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel.
  • Identify key drivers and drags on brand performance via shopper metric evaluation, evaluate key price corridors within the category & white space opportunity, evaluate adherence to price incentive curves within brands.
  • Establish SKU scoring based on alignment to brand strategy, coverage of key price corridors, size of pack format & size, and profitability.
  • Planning, execution, and evaluation of promotional strategy in alignment with organizational goal (penetration increase, frequency of purchase increase, key period demand capture) at the most effective cost.
  • Analyze traditional POS datasets from sources such as Nielsen and IRI, panel data, modeled elasticity data, internal datasets, and unconventional data sources to derive actionable insights that inform strategic decision-making.
  • Collaborate with cross-functional teams, including marketing, sales, and finance, to ensure alignment and achieve business objectives.
  • Translate complex data into clear, concise insights and communicate strategic rationale effectively to various stakeholders, including senior leadership.
  • Identify long-term strategic pack-price points to optimize revenue, volume, and profit delivery across different channels and geographies.
  • Embed Revenue Margin growth mindset & evangelize best practices across the organization, influencing key stakeholders to focus on fact-based decision making.

Requirements

  • Undergraduate in Business, Finance, Economics, Mathematics, Statistics required.
  • 5+ years of related commercial, revenue management (traditional CPG Brand revenue management or revenue management within the three-tier system), finance experience with demonstration of analytic and information driven decision making.
  • Experience with syndicated data sources (e.g., Nielsen, IRI), panel data, and modeled elasticity data.
  • Strong understanding of fundamental pricing topics, including price elasticity analysis, historical and forecasted promotional performance evaluation, internal & external price positioning analyses.
  • Direct or indirect experience in data modelling with strong understanding of methodologies, strengths, and shortcomings.
  • Strong problem-solving abilities, a proactive approach to identifying opportunities and challenges, ability to produce deliverables in face of multiple or incomplete data sources, and ability to balance micro level insights with macro level implications.
  • Proven storytelling ability and experience translating complex outputs into actionable insights and strategic recommendations.
  • Experience in change management, organizational process building, and navigation of ambiguity.

Benefits

  • Base Salary Range: $93,000 - $120,000 + Annual Bonus
  • Medical/Dental/Vision + Matching 401k Plan
  • 20 Days Paid Vacation & Unlimited Wellness Days
  • $200 Monthly Beverage Allowance
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