About the position
At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that's sufficient for completing their job remotely in Los Angeles, CA.
Responsibilities
- Execute comprehensive marketing strategies that drive brand awareness, engagement, and loyalty within cultural, lifestyle, and entertainment segments.
- Identify and cultivate relationships with key influencers, artists, cultural icons, and entertainment partners, including film studios, television networks, musicians, and streaming platforms who align with Harley-Davidson's brand values.
- Identify and cultivate brand collaboration opportunities that align with Harley-Davidson's values, goals, and objectives, including evaluating and managing product placement opportunities.
- Support the creation and execution of high-impact marketing campaigns, brand activations, and product placements that resonate with target audiences.
- Ensure brand consistency, integrity, and alignment across all culture and entertainment marketing activities.
- Collaborate with cross-functional teams, including digital marketing, product marketing, and regional marketing teams, to ensure a cohesive and integrated approach to all marketing activities.
- Monitor and analyze cultural and entertainment trends as well as consumer insights to inform marketing strategies and identify opportunities for brand engagement.
- Manage budgets and resources effectively to maximize the impact of culture and entertainment marketing initiatives.
- Measure and report on the performance of culture and entertainment marketing campaigns, using data-driven insights to optimize strategies and achieve business objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 8+ years of experience in marketing, with a focus on culture, experiential, or entertainment marketing.
- Proven track record of developing and executing successful marketing campaigns that engage with cultural, lifestyle, and entertainment segments.
- Strong network within relevant cultural and entertainment communities.
- Experience in the motorcycle, automotive, or lifestyle industries is highly desirable.
- Experience with managing direct reports preferred.
Nice-to-haves
- Deep understanding of cultural and entertainment trends and consumer behavior.
- Strong project management and organizational skills.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Entrepreneurial mindset with a proactive approach to identifying opportunities and driving innovation.
- Proven ability to build and maintain strong, lasting relationships with external partners.
Benefits
- Annual bonus programs
- Health insurance benefits
- 401k program
- Onsite fitness centers
- Employee stores
- Employee discounts on products and accessories
