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Artefact - New York, NY

posted 25 days ago

Full-time - Mid Level
New York, NY
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Manager, Client Journey and Lifecycle Management will lead the orchestration of client-centric consumer journeys across various channels, including email, in-store, and mobile. The role focuses on delivering tailored messages to clients at optimal times and frequencies to enhance client engagement and retention, ultimately elevating clients to top segments.

Responsibilities

  • Lead client segmentation and propensity scoring initiatives with the Data Science team to serve activation purposes.
  • Define optimal touch (frequency) and capping strategy per channel based on client analytics.
  • Lead go-to-store and go-to-market targeting initiatives in partnership with commercial and marketing teams.
  • Develop the data measurement framework to analyze results and project business increment generated.
  • Influence the digital product roadmap by integrating client lifecycle strategy at each touchpoint.
  • Partner with various teams to identify opportunities for personalization and content enhancement in consumer journeys.
  • Collaborate with regions to localize targeting experiences based on local requirements.

Requirements

  • 5-7 years of related professional experience in client lifecycle management.
  • Expert in Salesforce Marketing Cloud; Marketing Cloud Certification is a plus.
  • Experience with retail luxury and digital in-store tools.
  • Proficient in client segmentation and advanced analytics scoring for loyalty program development.
  • Experience with test-and-control experimentation frameworks.
  • Demonstrated ability to identify opportunity segments and deploy journeys to increase engagement.

Nice-to-haves

  • Experience with Dynamic Yield or other triggered email platforms.
  • Growth-oriented mindset with ease for cross-functional collaboration.

Benefits

  • Competitive salary range of $90,000 - $125,000 per year.
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