Manager, Brand Marketing

Miami Open and Hard Rock Stadium • Miami Gardens, FL

2d • Onsite

About The Position

The Manager, Brand Marketing will serve as the primary brand marketing lead for the Miami Open presented by Itaú, an ATP/WTA 1000’s tennis tournament and a defining event on Miami’s cultural calendar. In addition to the Miami Open, this role will support brand marketing efforts for the Hard Rock Stadium events portfolio, spanning world-class concerts, international soccer, and marquee stadium events. The successful candidate will be both a brand steward and an integrated campaign manager, capable of championing a deeply defined event identity while adapting their approach across different audiences and revenue objectives. The ideal candidate has a genuine passion for and knowledge of tennis, a strong creative sensibility, and the strategic instincts to position live events as cultural tentpoles rather than transactional experiences.

Requirements

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• Minimum of 5 years of brand or integrated marketing experience, ideally spanning both in-house and agency environments.
• Demonstrated track record of owning campaigns from brief through execution and performance analysis in a high-volume, multi-project environment.
• Ability to work flexible hours, including nights, weekends, and holidays in alignment with the live event calendar.

Nice To Haves

• Genuine passion for tennis and a working knowledge of the professional game, including the ATP and WTA tours, tournament structure, and the broader tennis landscape.
• Deep working knowledge of brand systems and the discipline required to steward a global brand.
• Strong creative instincts paired with the analytical rigor to make data-informed decisions and present them clearly to senior stakeholders.
• Collaborative by nature.
• Excellent written and verbal communication skills.
• Comfortable operating in a fast-paced, event-driven environment.
• Prior experience marketing live events across sports, entertainment, or a related field is strongly preferred.
• Working knowledge of professional tennis, including the ATP and WTA tours, tournament structure, and the broader tennis landscape strongly preferred.

Responsibilities

• Serve as the primary brand marketing lead for the Miami Open and support brand marketing efforts for the Hard Rock Stadium events portfolio.
• Act as a brand steward and integrated campaign manager, championing event identity and adapting approaches for different audiences and revenue objectives.
• Develop and execute integrated marketing campaigns.
• Manage multiple campaigns simultaneously across different brand voices, audience profiles, and timelines.
• Lead cross-functional work across creative, digital, sales, and external agency partners.
• Develop sharp campaign briefs and deliver compelling presentations.
• Ensure exceptional attention to detail across marketing assets, campaign naming structures, and all consumer-facing copy and communications.
• Work flexible hours including nights, weekends, and holidays in alignment with the live event calendar.

Benefits

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long-term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level