Local Marketing Manager
About The Position
The Local Marketing Manager will lead the strategic development and execution of regional and local marketing initiatives, driving profitable growth across the enterprise while supporting more than 5,000 Ace retailers. This role is responsible for overseeing field activation to ensure programs are effectively delivered, locally relevant, and performance driven. Serving as a key retailer liaison within an assigned region, the Marketing Manager partners closely with individual stores, regional groups, and multi-store retailers to deliver strategic, insight-led marketing plans. Through strong collaboration and disciplined execution, this role helps retailers accelerate traffic, strengthen brand presence, and grow their businesses. Candidates should possess a strong understanding of digital marketing platforms, including Google Ads and social media platforms to effectively drive online engagement and support retailer growth. Experience in leveraging these tools for targeted advertising, analytics, and campaign optimization is highly valued and will be integral to the role’s success.
Requirements
- Bachelor’s degree, or equivalent, and five to ten years of progressively responsible multi-unit retail experience.
- Deep understanding of retail operations and business fundamentals.
- Proven ability to influence Retailers and drive the execution of optimal marketing practices.
- Ability to access the local competitive environment and develop appropriate retail marketing strategies.
- Excellent communication, interpersonal, negotiation, and conflict resolution skills.
- Digital and Traditional Marketing and/or Analytics experience
- Strong PC skills to include Excel, Word, PowerPoint and Outlook.
- Demonstrates the ability to quickly adapt to new technologies, mastering a range of marketing tools to support business objectives and enhance operational efficiency.
- Excellent teamwork skills with proven ability to influence cross-functional teams without formal authority.
- Ability to work independently with little or no supervision.
- Ability to work flexible hours and regularly travel overnight.
Nice To Haves
- Strong understanding of digital marketing platforms, including Google Ads and social media platforms to effectively drive online engagement and support retailer growth.
- Experience in leveraging these tools for targeted advertising, analytics, and campaign optimization is highly valued and will be integral to the role’s success.
Responsibilities
- Facilitate retailer and vendor meetings gaining alignment on key marketing insights and objectives.
- Manage retailer relationships across individual stores, multi-store groups, and Matching Funds Groups.
- Support execution of national and local marketing initiatives for retailers.
- Serve as primary point of contact for retailer marketing questions and needs.
- Coordinate vendor relationships across local marketing programs and partners.
- Build and present marketing materials for retailers, vendors, field teams, and leadership.
- Support new store onboarding and local marketing activation efforts.
- Assist store owners with digital marketing efforts, including optimizing Google Business Profile pages and supporting stores in managing their social media presence across platforms like Facebook and Instagram.
Benefits
- Incentive opportunities
- Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution
- Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
- 21 days of vacation immediately available (prorated in the first year)
- Up to 6 paid holidays depending on the month of hire
- Company Car, phone and fuel card are provided for field-based positions
- Annual Ace Cares Week
- 20 hours off work per year to volunteer at an organization of your choice
- Opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
- On-site classes, facilitator-led courses, and a generous tuition assistance program
- Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
- Birth/Adoption bonding paid time off
- Adoption cost reimbursement
- Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
- Identity theft protection
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
