Lifecycle Marketing Manager, CoCounsel Legal AI
About The Position
Thomson Reuters Legal is seeking a Lifecycle Marketing Manager to design, test, and scale data-driven customer journeys for CoCounsel Legal AI—our flagship, top-tier AI product for legal professionals. This is a high-priority role supporting a high-priority product line, with direct impact on adoption, expansion, and revenue growth. This role sits at the intersection of lifecycle marketing, customer success, and experimentation. You will own how customers engage with CoCounsel across the full lifecycle—from onboarding and early value realization in lower-market segments to expansion and growth into more sophisticated, upmarket use cases. Using behavioral data, product usage insights, and AI-enabled tools, you will continuously optimize journeys that move customers upmarket.
Requirements
- 8+ years of experience in lifecycle marketing, growth marketing, digital customer success, or related roles within B2B SaaS.
- Demonstrated experience segmenting customers and scaling programs from lower-market adoption toward upmarket expansion.
- Strong experimentation mindset with a track record of testing, learning, and optimizing lifecycle journeys.
- Hands-on experience with lifecycle and marketing technology such as Eloqua, Pendo, Salesforce (SFDC), or similar marketing automation, in-product engagement, and analytics platforms.
- Data-driven approach with experience using product usage, customer behavior, and performance analytics to guide decisions.
- Comfort operating in AI-enabled environments and enthusiasm for using AI to scale personalization and experimentation.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Strong collaboration and communication skills across Product, Marketing, Sales, and Customer Success.
Responsibilities
- Own and evolve end-to-end lifecycle journeys for CoCounsel Legal AI, driving adoption, engagement, and expansion across customer segments.
- Design, launch, and optimize lifecycle experiments—testing messaging, timing, channels, and experiences to accelerate customer value and pipeline contribution.
- Build segmented, persona-based journeys, initially focused on lower-market customers and evolving programs to support upmarket growth and expansion.
- Develop AI-forward nurture programs that increase confidence, usage, and readiness to adopt advanced CoCounsel capabilities.
- Execute multi-channel lifecycle campaigns across email, in-product messaging, webinars, learning content, and community touchpoints.
- Partner closely with Product Marketing, Customer Success, Sales, and Operations to align lifecycle programs with customer health signals, expansion triggers, and sales motions.
- Co-own lifecycle measurement and reporting, defining success metrics and using insights to prioritize iteration and investment.
- Curate and activate enablement and learning content that supports AI adoption and long-term customer value.
Benefits
- Hybrid Work Model
- Flexibility & Work-Life Balance
- Work from anywhere for up to 8 weeks per year
- Career Development and Growth
- Continuous learning and skill development
- Grow My Way programming
- Skills-first approach
- Industry Competitive Benefits
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Two paid volunteer days off annually
- Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
- Market competitive health, dental, vision, disability, and life insurance programs
- Competitive 401k plan with company match
- Competitive vacation, sick and safe paid time off
- Paid holidays (including two company mental health days off)
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance paid 100% by the employee
- Optional life and AD&D insurance paid 100% by the employee
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Access to Employee Assistance Program
- Group Legal Identity Theft Protection benefit paid 100% by employee
- Access to 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Access to Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
