Lifecycle Marketing Manager (Growth)

Whoop - Boston, MA

Full-time - Mid Level

Boston, MA

Computer and Electronic Product Manufacturing

About the position

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring an experienced, data-driven Growth Lifecycle Marketing Manager to manage and build growth initiatives such as referral programs, winback and new business initiatives. The Lifecycle Marketing Manager reports to the Senior Lifecycle Marketing Manager. If you are a successful Lifecycle Marketer with a passion for omni channel communication who dreams of engaging member journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you.

Responsibilities

• Support and drive growth across refer-a-friend, winback and new business initiatives through multiple channels including email, push, in-app, and SMS
• Drive innovative customer marketing efforts, always leveraging industry best practices
• Analyze campaign performance data and metrics to optimize strategies and maximize ROI
• Implement A/B testing and experimentation to improve conversion rates
• Collaborate cross-functionally with multiple teams to align on growth marketing efforts

Requirements

• 3+ years of experience driving innovative customer marketing efforts, always leveraging industry best practices. Previous experience with a subscription model is a plus.
• Strength in both the science and art of marketing: knowing when to lean on analytics and experimentation, and when to innovate and find a new direction
• Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• Creative and strategic growth mindset with bold ideas and know-how to get things done
• Technical CRM tool expertise, with a deep understanding of related KPIs and analytics. Expertise in ESP and CRM tools like Amplitude, Iterable and Hightouch are a plus
• Highly organized with project management skills and the ability to simultaneously manage multiple projects, teams, and timelines without breaking a sweat.