Lifecycle Campaign Manager

REA GROUP - Richmond, VA

- Mid Level

Richmond, VA

Professional, Scientific, and Technical Services

About the position

The Lifecycle & Engagement team is responsible for developing personalised omni-channel Consumer journeys that engage our audiences at every stage of their property journey and help them take their next step. We leverage our Marketing technology Braze and Tealium and work collaboratively with stakeholders to drive business outcomes. This role will focus on driving growth for our financial Services business, experimenting with personalisation of financial experiences in the right point in a realestate.com.au consumer's journey, to help them reach their property goals. This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, Financial Services and Consumer Product to prioritise, develop, execute, and measure campaigns and share learnings in cross-functional teams.

Responsibilities

• Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
• Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
• Have a deep understanding of consumer audience and use data and insights to develop campaign concepts in collaboration with UX designers
• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of Consumer-lead experiences that ladder up to OKR's
• Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion
• Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze
• Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI
• Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business
• Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise
• Champion the consumer experience and maintain up to date knowledge on lifecycle marketing and personalisation best practice

Requirements

• Tertiary qualification or equivalent in a Marketing discipline
• 5 years + experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines and is confident getting hands on in a Marketing platform
• Strong attention to detail and passion for creating great consumer experiences
• Someone technically savvy and strong at all aspects of campaign creation and management - experience with a marketing automation platform, Braze desirable
• Ability to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis
• Data and results led, experienced in creating testing strategies to increase and measure communication performance
• Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required
• Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic lifecycle lens when required
• Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice
• Has a desire and willingness to help others
• Work productively in a fast paced and agile environment

Benefits

• A hybrid and flexible approach to working
• Flexible parental leave offering for primary and secondary carers
• Programs to support mental, emotional, financial and physical health & wellbeing
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hack Days so you can bring your big ideas to life
• Performance recognition programs because hard work should never go unnoticed