Lead Specialist - Email Marketing

AICPA•Durham, NC

15h•$65,000 - $85,000•Hybrid

About The Position

This role focuses on designing and improving email marketing campaigns within the Salesforce Marketing Cloud platform. The campaigns will leverage features such as Journey Builder, audience segmentation, and automation to create personalized customer experiences. The specialist will also analyze campaign performance to help meet company goals through targeted email communications. This is an individual contributor role that reports to the Manager - Email Marketing Operations or the Senior Manager - Marketing Operations. The work schedule is hybrid.

Requirements

Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
2+ years experience in email marketing operations

Responsibilities

Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
Manage Quality Assurance to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies.
Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals.