Lead, Mens Basketball Brand Marketing NA

Full-time - Mid Level

NY

About the position

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game. The North America Brand Management Team (across Women/Men/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*! We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to see cross-functional plans through from concept to execution. In this role, you will lead our Men’s Basketball Brand Marketing offense in North America and co-create a new era of Nike Basketball.

Responsibilities

• Partner with our global brand management team, marketing functional partners, and city leaders to bring North America dimension to Brand marketing plans and key consumer concepts.
• Obsess the basketball consumer, youth culture and their needs.
• Translate consumer insights into marketing strategies.
• Build strong marketing plans for Nike Athletes and Products.
• Drive clarity across marketing functions while leading seasonal plans for basketball.
• Execute marketing activations and consumer experiences.
• Need good understanding of the digital ecosystem.
• Need knowledge of consumer and marketplace trends for basketball.
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations.
• Partner with city teams to activate hoops in the communities that drive maximum impact and influence.
• Track and manage seasonal campaign progress measurement.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• 5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete.
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities.
• Extensive knowledge of the Nike basketball product and athlete portfolio.
• A team-first mentality and ability to influence decision makers.
• Digital first approach with strong initiative and curiosity to cultivate innovation.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

Nice-to-haves

• Passion to create new generation of Nike Basketball for the future hooper.

Benefits

• Accommodations for interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.