Lead Marketing Consultant, Small & Business Banking, Acquisition Marketing

$96,600 - $206,100/Yr

Wells Fargo - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

10,001+ employees

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Marketing Consultant to spearhead critical prospect acquisition marketing campaigns for the Small & Business Banking (SBB) Marketing Team. This role involves leading a cross-functional team to drive new customer acquisition by promoting Wells Fargo deposit accounts to small business owners through direct marketing tactics. The consultant will manage the end-to-end marketing campaign process, collaborate with various internal teams, and develop strategies to achieve customer growth and deposit targets.

Responsibilities

• Build and manage acquisition campaigns primarily using the Direct Mail channel to promote Wells Fargo Business Banking deposit accounts.
• Optimize the multi-million dollar acquisition marketing budget across multiple campaigns to achieve customer acquisition goals and ROI objectives.
• Lead a matrixed team of data analysts, direct mail channel managers, creative designers, and operations employees to achieve campaign goals.
• Track macro-economic trends and competitor strategies to recommend adjustments in direct marketing campaigns.
• Collaborate with the Marketing Science Team to forecast campaign results and publish performance reports.
• Provide ongoing performance updates to senior leadership and C-suite executives.
• Ideate breakthrough marketing concepts to improve response rates and lower campaign costs.
• Collaborate with partners and stakeholders to deliver new customers and deposit balance goals.
• Build offer strategies including launching cash offers to incentivize new customers.

Requirements

• 5+ years of experience in Marketing, Digital Marketing, or Digital Platforms (e.g., Mobile or Social Media).
• 5+ years of experience in leading marketing strategy and campaign execution focused on customer acquisitions and performance marketing.
• Proven experience in achieving new customer growth goals.
• Strong knowledge of business banking products and the small business customer segment.
• Strong analytical understanding of marketing campaigns, A/B testing, and Return on Marketing Investment (ROMI).
• Experience with campaign management and execution, ideally within Aprimo or similar tools.
• Expert knowledge in Dun & Bradstreet data is a plus.
• Strong presentation skills, particularly with senior leadership.

Nice-to-haves

• Experience in retail banking, preferably in Small & Business Banking.

Benefits

• Caregiver leave
• Commuter assistance
• Dependent care reimbursement
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement