About the position
At Lark Health, we’re leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques–including deterministic and generative models–to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team! As the Lead Marketing Analyst at Lark, you’ll collect, analyse, model and visualize our marketing data to generate reports and insights. Reporting directly to the Director of Marketing Analytics, you’ll design internal dashboards, enhance our marketing activities, and help the company grow. You’ll collaborate across the organization—Consumer marketing, Product, Finance, and more—to translate business requirements into powerful, scalable data solutions.
Responsibilities
- Drive substantial gains in growth, conversion rates, customer engagement, and ROI by delivering sharp insights and recommendations
- Partner with channel managers to measure the effectiveness of customer acquisition and engagement campaigns
- Develop analysis, reports, and recommendations to deliver continuous improvement in performance and identify new opportunities
- Serve as a key member of our testing and experiments activities, build a testing roadmap that spans our customer touchpoints, steer rigorous implementation, and analyze results
- Propose, socialize, and implement data and systems improvements that enable improved cross-channel coordination, targeting, ROI measurement, segmentation, and personalization
- Become a subject matter expert in our online enrollment flows, attribution, engagement, marketing automation, analytics platforms, and associated data
- Develop innovative reporting and dashboards that make it easy to understand campaign performance at a glance, and be the owner of those metrics as they vary along key customer segments
- Understand data requirements of various campaigns and systems, prepare, format, and verify data files, and ensure compliance with rigorous security and compliance standards
- Partner with Data Engineering & Data Science. Optimize and align data models in Snowflake, and explore ways to implement AI/ML features in future reporting initiatives
Requirements
- Expertise in SQL, Snowflake, Tableau, and dbt
- Advanced, hands-on experience with major online marketing tools, such as automation marketing platforms (preferred - Braze), organic and paid media platforms, and testing tools
- Strong Analytical Skills: Ability to translate open-ended business questions into defined problem statements and structured analyses
- Effective collaboration: Skilled at simplifying technical details for diverse audiences and translating insights into strategic actions, forming strong partnerships with multiple cross-functional teams
- Project Management: Demonstrated ability to juggle multiple priorities, set realistic timelines, and meet deadlines in a fast-paced environment
- Data Architecture Know-How: Comfortable designing and maintaining presentation-layer data structures that feed internal and external reporting needs
- Experience mentoring analysts, fostering a supportive, growth-oriented environment
- 5+ years of progressive experience in analytics or business intelligence, including at least 2 years in a mentorship role
- Bachelor’s degree in STEM or a related field, or relevant professional experience
Benefits
- Comprehensive benefits package
- Participation in a bonus program
- Stock awards, where applicable
