About the position
We're seeking a strategic and innovative analyst to drive Lifecycle Marketing Analytics forward. The ideal candidate is a thoughtful leader with a strong track record of partnering with Lifecycle Marketing teams to enhance channel performance using advanced measurement techniques. This role requires a forward-thinking approach to differentiate LCM from paid media and develop innovative strategies that improve customer acquisition, engagement, and revenue growth. Success in this role will require expertise in data analytics platforms, a solid understanding of machine learning models, and hands-on experience in lifecycle marketing. We're looking for someone who thrives in a fast-paced, collaborative environment, is passionate about driving meaningful change, and can turn data-driven insights into actionable business strategies.
Responsibilities
- Tackle key analytics challenges to uncover insights, including measuring the incremental impact of Lifecycle Marketing channels
- Partner with Lifecycle Marketers and leadership to shape business strategy, leveraging data-driven insights to inform decision-making
- Proactively enhance the LCM analytics framework, identifying opportunities for improvement and developing a strategic roadmap aligned with organizational goals
- Break down complex problems into structured, scalable solutions that drive measurable business impact
- Conduct in-depth data analyses to answer critical questions, presenting actionable insights that influence strategy and execution
- Develop and maintain dashboards that empower the marketing team with real-time data, enabling them to optimize performance and drive results
Requirements
- Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
- Excellent oral and written communication skills
- Intellectual curiosity, flexibility, and high attention to detail
- Proven track record of influencing strategic decisions that have resulted in business impact
- Advanced SQL skills, window functions, sub-queries, etc
Nice-to-haves
- Experience with Sisense
- Experience with BigQuery
Benefits
- Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps
- Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
- 20 vacation days (and we expect you to take them!)
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
