Lead Commercialization

AT&T•Dallas, TX

1d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Lead Commercialization – Strategic Programs We’re looking for a strategic program owner to lead high-impact initiatives across our Indirect channel partner ecosystem. This role sits at the center of partner enablement—bringing together cross-functional teams to deliver a consistent, high-quality partner experience and ensuring our most important channel programs operate with clarity, discipline, and measurable impact. You’ll be the single-threaded leader for several connected programs (funding, training events, sponsorships, and partner-facing content). The work is intentionally unified so partners experience a seamless strategy, consistent messaging, and coordinated execution.

Requirements

Proven experience owning strategic programs in Indirect channels (Alliances, agents, VARs, distributors, or partner ecosystems)
Strong background in building and operating partner programs (funding governance, enablement, communications, training/events, sponsorships)
Confidence working directly with partner principals and internal executives; skilled at influencing without authority
Operational rigor: process design, compliance-minded program management, dashboards/metrics, and continuous improvement
Excellent storytelling and executive communication skills—able to translate strategy into simple, actionable plans

Nice To Haves

Experience with MDF (Market Development Funds), partner marketing governance, or channel incentives
Familiarity with partner portals, content lifecycle management, and event production workflows

Responsibilities

Partner training, events, advisory councils & sponsorship strategy - You’ll design and deliver partner experiences that strengthen relationships, increase readiness, and drive adoption of strategic priorities.
Lead planning and execution for regional partner events, advisory councils, and local activations
Own event strategy and experience design: run of show, speaker coordination, content development, production partnership, and post-event follow-through
Coordinate sponsorship investments across partner ecosystems to expand reach and strengthen visibility in the channel community
Shape messaging that reflects channel evolution, partner feedback, and business priorities
Partner-facing content strategy and enablement assets - You’ll be the strategist behind the assets partners use to market, position, and execute—translating partner needs into clear requirements and driving delivery with content and product teams.
Define the partner content roadmap (campaign playbooks, messaging, toolkits, portal-ready assets, communications)
Partner with sales execution, sales, and product teams to ensure content is current, usable, and aligned to priorities
Consult directly with solution providers to understand their go-to-market motions and tailor enablement accordingly
Drive continuous improvement through partner feedback loops and performance insights
Market Development Funds (MDF) program leadership - Lead the end-to-end MDF program for the Alliance partner ecosystem—ensuring partners understand how to earn and use funds, claims are processed accurately and on time in alignment with program guidelines.
Serve as the primary decision-maker and day-to-day contact for partner principals on MDF strategy and execution
Manage quarterly program operations (awards, claims intake, validation, reimbursement, reporting)
Guide partners on high-impact, guideline-aligned activities (events, industry shows, lead management tools, partner marketing motions, operational enablement)
Track utilization and effectiveness, using partner performance trends to improve program design

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone