About the position
We’re looking for a strategic, results-driven Lead Affiliate Partnerships Manager to own and scale Apollo’s Affiliate Program into a major growth channel. In this role, you will lead the end-to-end strategy, execution, and optimization of the affiliate program, with a focus on unlocking new revenue through partner expansion and vertical diversification. You’ll manage a high-performing affiliate specialist, test into new markets and partner segments, and accelerate growth with Apollo’s most impactful affiliates. This is a high-impact, high-ownership opportunity for someone excited to build and grow a top-tier affiliate program in a product-led growth environment. You’ll work cross-functionally with growth, product, marketing, and operations to scale Apollo’s reach and influence through innovative, data-backed partnerships.
Responsibilities
- Lead and scale Apollo’s Affiliate Program—owning the strategy, roadmap, and execution plan to grow it into a top-performing acquisition channel.
- Test into new affiliate verticals and opportunities, identifying untapped audiences, categories, and platforms that align with Apollo’s customer profile and growth strategy.
- Accelerate performance with existing partners through enablement, ongoing optimization, and performance-based incentives.
- Manage and mentor a dedicated team member, supporting their growth and ensuring consistent execution across the program.
- Identify and recruit high-potential affiliate partners, including influencers, media publishers, B2B SaaS communities, and review sites.
- Design and execute campaigns, promotions, and creative initiatives that drive affiliate engagement, conversion, and retention.
- Monitor and analyze performance KPIs regularly—using data to inform decisions, optimize initiatives, and iterate on strategy.
- Collaborate with internal stakeholders in growth, product, content, and lifecycle marketing to maximize partner performance and alignment with broader marketing efforts.
- Leverage PartnerStack to manage workflows, track partner activity, and scale operations.
- Maintain best practices in compliance, tracking, attribution, and communication to uphold the integrity and trust of Apollo’s affiliate program.
Requirements
- 4–6 years of experience in affiliate marketing, partner management, or performance marketing.
- Demonstrated success in owning and growing affiliate programs, with measurable revenue results.
- Experience testing and scaling new partner verticals and emerging affiliate channels.
- Strong performance and analytical mindset—you make decisions based on metrics, and you’re comfortable navigating data to find insights.
- Proven ability to build and manage relationships with external partners and internal stakeholders.
- Experience working with PRM tools, direct experience with PartnerStack is a strong plus.
- Comfortable operating with autonomy in a high-growth, fast-paced startup environment.
- You’ve managed at least one direct report and are excited to coach and lead.
- *Must be a resident of the United States
Benefits
- Deep investment in employee growth and resources.
- Support and autonomy to own your role and make a real impact.
- Collaborative environment across departments.
- Encouragement of bold ideas and courageous action.
