About the position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment! We’re looking for a Lead Account Manager to join Snap Inc! You will be responsible for servicing senior relationships with high-growth customers alongside your Client Partner and, where possible, Account Manager partners. You will be an external consultant, owning/co-leading key senior level customer relationships, while scaling impact internally. You will support a set of key accounts and serve as a consultant to develop and implement long-term campaign strategy, critical for the health and success of the account, focusing on high level strategic initiatives that will significantly impact revenue across your client and the vertical.
Responsibilities
- Build robust business cases and perform comprehensive opportunity sizing to influence and advocate with Leadership and XFN based on client, vertical and business needs to drive revenue growth and foster strategic partnerships.
- Lead and execute initiatives in partnership with senior internal stakeholders (e.g., new tools, training) and establish yourself as an esteemed industry thought leader and expert practitioner to uplevel the team and enhance Snap’s offering/go-to-market strategy.
- Lead feedback loops from clients to drive Product improvement initiatives, with an ability to demonstrate revenue impact to leadership to influence prioritization.
- Devise scalable growth strategies by advising on product, technical, measurement capabilities and maximizing campaign performance to enhance and deliver on the client’s business goals.
- Confidently challenge, consult and advise senior clients on campaign strategy, using industry trends and developments to deliver customer success.
- Consult strategically through campaign design, execution and upsell recommendations.
- Leverage complex performance data to deliver impactful, data-driven business insights to influence account strategy and at the same time, drive strategic discussions and enhance advertising offerings using insightful data analysis.
- Inform sales pipeline with insights on campaign performance and customer feedback; proactively highlight areas of softness and propose initiatives to address.
- Serve as a leader and mentor to account management, disseminating best in class work across the team and broader organization (guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing strategies for upsell opportunities).
- Foster alignment across cross-functional partners to deliver on unique business and performance needs that extend beyond single campaign activations.
- Provide mentorship and influence to Account Managers across region.
- Attract, hire and retain talent through a comprehensive talent strategy.
Requirements
- Ability to work in a fast paced environment and adaptable to changes.
- Ability to lead multiple projects with strong attention to detail.
- Ability to operate with business acumen with key customers, understanding how long term Snap strategies ladder back to their business goals.
- Expert understanding of media management, campaign diagnostics and optimization within a biddable auction advertising environment.
- Demonstrated ability to proactively identify and solve problems by analyzing large data sets.
- Strong analytical and strategic thinking, with the ability to identify key opportunities and transform them into action.
- Expert ability to find ways to overcome major hurdles and unblock spend.
- Natural confidence and strong presence towards C-Level representatives at key clients.
- Ability to work effectively with cross-functional teams and all levels of management.
- Strong presentation and communication skills.
- Advanced Industry knowledge - very experienced in ad tech/online marketing technologies and understands how to implement them for an effective and efficient marketing strategy.
- A strong profile as an external product consultant, actively educating clients on product solutions, industry best practices, and emerging trends to grow existing business partnerships.
- Ability to leverage data to create an engaging narrative that assists in selling through ad products and services.
- Sets the bar for how Account Management should aspire to upsell and operate.
- Advanced subject matter expert in complex/technical product and measurement capabilities.
- Experience setting priorities and driving results through delegation.
Nice-to-haves
- 3+ years of experience as Senior Account Manager or equivalent non-entry level AM experience in the event that title varies externally.
- A passion for Snapchat as a user and knowledge of our ad products.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
