Jr. Personalization Developer

Axos Bank•San Diego, CA

3d•$34 - $34•Onsite

About The Position

Axos Bank is seeking a motivated Junior Martech Personalization Developer to join our growing Enterprise Marketing Technology team. In this role, you will be instrumental in building and managing personalization experiences across our digital marketing ecosystem and cross-channel personalization placements. You will partner closely with marketing strategists, data analysts, and engineers to activate first-party data and deliver relevant, timely experiences to prospects and customers across all Axos business units.

Requirements

Bachelor's degree required.
1+ years of experience in marketing technology, digital marketing operations, or a related technical role.
Hands-on experience with at least one enterprise marketing automation or personalization platform (Salesforce Marketing Cloud, Adobe Target, Optimizely, Braze, or similar).
Foundational understanding of data concepts: customer profiles, audience segmentation, identity resolution, and data activation.
Familiarity with HTML/CSS and at least one scripting language (JavaScript, AMPscript , or Python) for building or debugging personalization templates.
Strong analytical mindset with the ability to interpret test results, conversion metrics, and segment performance data.
Excellent communication skills with the ability to translate technical concepts for non-technical marketing stakeholders.
Detail-oriented with strong organizational skills; comfortable managing multiple concurrent projects in a fast-paced environment.

Responsibilities

Design, build, and maintain personalization integrations, placements, and experiences across customer touchpoints — including homepage modules, landing page variants, in-app banners, and email dynamic content zones, etc.
Translate audience segments and behavioral signals into targeted content experiences that drive acquisition, engagement, and cross-sell conversion.
Manage A/B and multivariate testing frameworks for personalized placements; document results and present findings to marketing stakeholders.
Partner with the Creative and Segment Marketing teams to ensure personalization assets meet both brand standards and performance objectives.
Support day-to-day configuration and management of Salesforce Data 360 , including data stream setup, identity resolution, segment management, and activation workflows.
Build and maintain unified customer profiles by connecting data from CRM, CDP (Tealium / D360), Databricks, and digital analytics platforms.
Collaborate with Marketing Analytics and Data Engineering to ensure clean, reliable data flows into personalization platforms for segment activation.
Assist in the development of calculated insights, engagement scores, and predictive attributes to power personalization logic.
Monitor data health, segment refresh cadences, and activation success rates; troubleshoot issues in partnership with the data engineering team.
Maintain integrations between D360 and downstream activation channels (SFMC Journey Builder, paid media platforms, web CMS).
Document technical configurations, segment logic, and personalization rules in a centralized knowledge base to support team scalability.
Participate in QA processes to validate personalization rendering, audience accuracy, and suppression logic before launch.
Contribute to sprint planning, backlog grooming, and project prioritization within the MarTech roadmap.
Stay current on personalization best practices, D360 platform updates, and emerging martech capabilities; bring recommendations to the team.