Jr Marketing Manager

WAYB, Inc.•Salt Lake City, UT

3h•Onsite

About The Position

WAYB is dedicated to creating safer, healthier, and responsibly made family products. We focus on thoughtful design and materials to improve on-the-go gear for families and the planet. We support our people and are recognized as one of Inc. Magazine’s Best Workplaces of 2022. We are seeking a new team member to join our growing company.

Requirements

3+ years of marketing experience, with exposure to wholesale or trade marketing.
Proven experience with Email/SMS Platforms (Klaviyo experience is a major plus) and E-commerce platforms like Shopify.
Strong Social Media Background: Experience managing brand accounts and executing influencer/partnership campaigns.
Analytical Proficiency: Highly proficient in data retrieval and analysis on platform-specific reporting tools.
Experience in Trade/Wholesale Marketing: Understanding how to support national retailers and navigate B2B marketing needs.
Exceptional Communication: Strong writing and time management skills are essential for interacting with customers and partners.
Strong written communication skills and a keen eye for brand voice and detail.
Undergraduate degree in Marketing, Communications, or a related field.
U.S. Citizenship or authorization to work in the U.S. without sponsorship.
Child Passenger Safety Technician (CPST) Certification: Mandatory within the first 3 months in the role.

Nice To Haves

Experience in the juvenile or pet space is a plus.

Responsibilities

Support the management of the email calendar and automated flows, tracking performance through A/B testing and reporting on key metrics.
Assist in executing social media strategy by creating and scheduling content and actively engaging with the community in the juvenile and pet spaces.
Identify and coordinate relationships with brand partners and influencers to expand reach.
Support national retail partners by preparing digital assets and trade show materials.
Create weekly, monthly, and quarterly reports to track performance and identify growth opportunities.
Act as a brand ambassador, contributing to consistent storytelling about family adventure and planet-friendly products.
Travel to attend industry events, trade shows, and brand activations, representing WAYB and contributing to in-person brand presence.