Industry Engagement Representative
About The Position
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA Life Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official. The American Dream Industry Engagement Reprwesentative is a field-based, client-facing sales role responsible for driving revenue through in-person relationship building, lead generation, and strategic business development. This role spends most of time off-site attending industry events, networking functions, client meetings, and community engagements to build a strong pipeline of business.
Requirements
- 1–3 years of experience in sales, events, hospitality, or a client-facing role
- Proven ability to generate leads and build relationships through in-person engagement
- Strong networking skills with experience attending industry and community events
- Ability to travel locally/regionally and work a flexible schedule (evenings/weekends as needed)
- Experience with CRM systems and Microsoft Office; DocuSign a plus
- Relationship-driven with a strong “hunter” mindset
- Confident, professional presence in public and networking environments
- Highly self-motivated and comfortable working independently in the field
- Strong communication, follow-up, and organizational skills
Responsibilities
- Represent the organization in-market through client meetings, site visits, and in-person presentations
- Build and maintain relationships with corporate, group, entertainment, and event clients
- Conduct external presentations and coordinate site tours to drive interest and bookings
- Serve as a trusted advisor by understanding client needs and aligning solutions
- Proactively identify, source, and pursue new event opportunities for the Performing Arts Center and Expo Center as well as American Dream owned attractions.
- Attend industry events, galas, trade shows, and community events to generate qualified leads and partnerships
- Build relationships with event planners, promoters, corporations, nonprofits, and community leaders
- Identify opportunities across concerts, cultural events, corporate functions, and large-scale activations
- Maintain strong visibility in key markets to position the venue as a premier destination
- Qualify all leads and opportunities before transitioning to the appropriate Account Executive based on market, segment, or deal type
- Ensure seamless handoff of client information, needs, and expectations to support successful conversion
- Partner with Account Executives on strategy, proposals, and follow-up to maximize close rates
- Maintain ownership of relationship development while supporting the full sales lifecycle
- Track all leads, event opportunities, and client interactions within CRM
- Maintain accurate and up-to-date pipeline reporting
- Support proposal development, pricing, and packaging in collaboration with internal teams
- Identify upselling and cross-sell opportunities across attractions, dining, and event spaces
- Coordinate with internal teams (operations, marketing, events) to ensure alignment and successful execution
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
