Healthcare Marketer/Liaison

$85,000 - $90,000/Yr

Wealthy Recruiting - Fairfax, VA

Full-time - Mid Level

Fairfax, VA

About the position

As a Nursing Home Healthcare Marketer/Liaison, you will serve as the primary representative of our nursing home within the local healthcare community. Your main responsibilities will include driving referral growth, building relationships with healthcare providers, and supporting the admissions process. This role requires a blend of strategic marketing, compassionate communication, and collaboration to position our facility as a leading choice for long-term care, skilled nursing, and rehabilitation services.

Responsibilities

• Develop and implement a comprehensive marketing plan to increase referral volume.
• Participate in community outreach programs, health fairs, and local events to enhance facility visibility.
• Engage with discharge planners, social workers, and case managers to provide educational resources about the facility's offerings.
• Serve as the primary contact for referrals, guiding them through the admissions process.
• Conduct on-site visits at hospitals and other healthcare facilities to meet potential residents and families.
• Collaborate with admissions and clinical teams to evaluate new referrals and prepare admissions paperwork.
• Monitor and report on referral trends, admission rates, and community feedback.
• Maintain a CRM system to analyze referral source effectiveness and document marketing activities.
• Work with the Director of Business Development to set targets and develop strategic plans to achieve census goals.
• Act as an advocate for residents and their families, providing information on services and financial options.

Requirements

• Bachelor's degree in Marketing, Healthcare Administration, Nursing, or a related field.
• Minimum of 4 years' experience in healthcare marketing, community outreach, or similar roles in a skilled nursing or long-term care facility.
• Proven track record of success in building referral networks and achieving census goals.

Nice-to-haves

• Proficiency with CRM systems and basic data analysis for tracking referrals and performance metrics.
• Knowledge of Medicare, Medicaid, and other healthcare insurance programs.

Benefits

• Competitive salary of $85,000 base plus performance-based incentives.