Health Care Professional Experience Manager - Obesity

Plainsboro, NJ

Ambulatory Health Care Services

About the position

The HCP CX Manager will be a critical driver in ensuring the successful execution of brand/therapy area-level marketing strategy at the channel level. This position will support the orchestration of customer experiences tailored to HCP segments, with a focus on channel coordination, content creation, and marketing execution.

Responsibilities

• Support development of tactical plans to support the omnichannel Pharmacy/HCP branded and TA unbranded market development engagement strategy and customer reach/activation targets across key segments.
• Support the development of the HCP messaging/promotional story based on the defined HCP marketing strategies.
• Manage the creation of promotional, engagement and experience programs/materials including any personalization for key customer segments.
• Coordinate dissemination of promotional programs and other materials, including coordination with external suppliers and agencies.
• Ensure pull-through of 'test and learn' principles by consulting with executional teams to drive optimal performance.
• Report on key marketing performance indicators (KPIs) to measure the success of HCP experience tactics.
• Identify opportunities for improvement within the customer campaigns and engagement.

Requirements

• Requires a Bachelor's degree; Master's degree in Marketing, Business or related field preferred.
• 7+ years of experience, including sales, brand management/marketing experience within the pharmaceutical industry required.
• HCP marketing experience in campaign development through promotional asset execution.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics.
• Proven track record of innovative market tactics/high impact results.
• Ability to manage complexity and work across competing priorities.
• Strong knowledge of HCP engagement channels and regulatory considerations.
• Content Planning, Execution, and follow-through skills.
• Experience developing marketing content across a variety of channels.
• Experience in implementation of personalized marketing tactics.
• Data-driven mindset with proficiency in data analytic tools.
• Strong communication and stakeholder management skills.
• Experience with management of outside agencies.
• Excellent team management skills.

Nice-to-haves

• Successful launch experience in a marketing role preferred.

Benefits

• Hybrid: 3 days in office, 2 days remote.
• Approximately 20-30% overnight travel.