Head of Marketing Operations

Fireworks AI•San Mateo, CA

12d•$250,000 - $280,000•Remote

About The Position

The Head of Marketing Operations builds the infrastructure that lets Fireworks marketing scale, and runs the operating system that keeps the team performing day to day. You own the marketing tech stack, the data model, the lifecycle, and the analytics that turn marketing into a predictable pipeline engine that the executive team can trust. You also own the planning rhythms, budget, prioritization, and program management that keep every function inside marketing shipping on time and in sync. The right person is rigorous, opinionated about tooling, and energized by the operational problems most marketers avoid. You think about marketing the way a great operator thinks about a business: cadence, accountability, resource allocation, and clear measurement.

Requirements

8+ years in marketing operations with at least 3 years in a leadership role
Experience building marketing operations from scratch or replatforming at a B2B SaaS company
Proven track record at a startup or fast-scaling growth-stage company
Track record running planning cadences, OKRs, and cross-functional program management for a marketing org
Deep fluency in HubSpot or Marketo, Salesforce, and at least one BI tool (Looker, Tableau, Sigma)
Comfort owning data quality, GDPR/CCPA compliance, and attribution debates
Experience managing budget, vendor relationships, and headcount planning alongside a marketing leader
Calm under pressure with strong opinions held loosely

Nice To Haves

Past experience at a developer-first or product-led growth company
SQL fluency
Experience with hybrid PQL and MQL scoring models

Responsibilities

Own the marketing tech stack end-to-end: selection, implementation, integration, and the standards that govern how data flows between systems. This includes the marketing automation platform, CDP or warehouse-native architecture decisions, enrichment, and the integration layer with Salesforce.
Run the operating rhythm of the marketing team. This includes the annual and quarterly planning process, goal setting and tracking, weekly business reviews, and cross-functional program management across demand gen, product marketing, content, and brand.
Own the full lifecycle from anonymous visitor through closed-won, including lead scoring, MQL and PQL definitions, SLA enforcement, and the handoff to sales. This includes the operational rigor around routing, nurture, and re-engagement.
Own marketing analytics, attribution methodology, and the dashboards that the executive team and the board see. This includes pipeline attribution, channel ROI, and the quarterly marketing performance review.
Own data hygiene, privacy compliance (GDPR, CCPA, and emerging US state laws), and the governance model that keeps our database trustworthy as we scale.