Head of Growth Marketing

Zagg - Midvale, UT

Full-time - Senior

Midvale, UT

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Head of Digital Marketing will plan and manage paid and owned marketing campaigns to drive sales via the ZAGG/Mophie websites, and Amazon, among other marketplaces. Reporting to the Chief Digital Officer, and managing the paid & CRM teams plus external agencies, you'll grow our Digital Marketing initiatives beyond lower-funnel channels and significantly scale our media spend, reporting, sales, and profit.

Responsibilities

• Lead the digital marketing strategy and results
• Go-to-market (GTM) advertising strategy to meet aggressive growth targets
• Channel growth (ROAS, new channels such as CTV & direct mail)
• Oversee GTM planning & execution
• Media planning & buying
• Affiliate program management
• Triggered & promotional email planning & execution
• Internal team and agency relationship management
• Own marketing & customer data & insights
• Martech stack ownership & data aggregation (MTA/MMM, CDP, ESP, SMS)
• Data enrichment (demographic, psychographic)
• Audience-driven segmentation (RFM, order & upgrade patterns)
• Lifetime value (LTV) forecasting
• Offer modeling (promotional discounts, incrementality)

Requirements

• Minimum of 4 years in digital marketing senior role driving sales for DTC or retail brand
• Highly analytical
• Self-motivated with ability to prioritize, meet deadlines, and manage changing priorities
• Excellent organizational skills with the ability to successfully juggle multiple priorities
• Bachelor's Degree in relevant field

Benefits

• Competitive compensation, including performance bonus & benefits
• Catered lunches every Wednesday
• Generous PTO + 2 floating holidays
• 401k match
• Free phone case and screen protectors
• 50% discount on all ZAGG products
• Free access to Top Golf and discounted rate on food
• Tuition reimbursement