GTM Operations Manager

RADAR•New York, NY

12h•$150,000 - $190,000

About The Position

RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. This role will help drive strategic growth within some of the world’s largest retail brands. You’ll help shape how RADAR shows up to enterprise retailers by developing personalized campaigns, supporting product launches, enabling sales teams, and creating compelling industry messaging that resonates with retail decision-makers. From coordinating ABM campaigns and executive outreach to supporting retail events and sales plays, you’ll play a key role in generating pipeline and accelerating revenue across named accounts.

Requirements

5+ years of experience in B2B Sales Operations, preferably in SaaS or retail tech
Exposure to ABM strategies and enterprise sales cycles
Strong project management and organizational skills
Familiarity with tools like Salesforce CRM
Strong communication skills with attention to detail

Nice To Haves

Experience marketing to retail or commerce organizations
Understanding of retail KPIs (sell-through, shrink, inventory accuracy)
Familiarity with ABM personalization at scale
Experience supporting events and field marketing

Responsibilities

Support development and execution of ABM campaigns for priority retail accounts
Coordinate personalized outreach across email, paid media, events, and sales touchpoints
Help map target accounts, buying groups, and key personas (e.g., executive, store ops, IT)
Assist in launching solutions tied to retail pain points (inventory visibility, store operations, loss prevention, etc.)
Coordinate campaign calendars aligned to retail cycles (NRF, holiday, back-to-school)
Ensure consistent messaging across channels and stakeholders
Work with marketing team to build and organize tailored sales materials (account briefs, pitch decks, one-pagers)
Partner with sales to customize messaging for top accounts
Drive pipeline generation strategies and support outreach sequences and follow-ups
Work with marketing to coordinate creation of industry-specific content (case studies, POVs, thought leadership)
Help tailor messaging by retailer segment (grocery, apparel, big box)
Maintain a library of modular content for quick personalization
Align with GTM leadership on priorities
Track deliverables across campaigns, launches, and events
Ensure tight execution across multiple stakeholders
Support execution of retail events, roundtables, and trade shows
Coordinate pre-event outreach, on-site logistics, and post-event follow-up
Help drive meeting bookings and pipeline from events
Monitor pipeline health and track ABM and campaign performance (engagement, meetings, pipeline influence)
Maintain dashboards and report on account-level activity
Provide insights to optimize targeting and messaging