Growth Marketing Manager

Coherent - East Coast, NJ

Full-time - Mid Level

East Coast, NJ

51-100 employees

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

We are seeking an innovative and data-driven marketing professional to spearhead the launch and growth of our new SaaS product line. This role will be instrumental in establishing a strong brand presence and driving customer acquisition through the strategic use of AI-powered content creation and distribution across multiple channels. This role presents an exciting opportunity for a highly motivated individual to shape the marketing strategy for a cutting-edge SaaS product. The ideal candidate will be a skilled communicator with a deep understanding of the digital marketing landscape and a passion for leveraging AI to create compelling content that resonates with target audiences. You will collaborate closely with various teams, including product development, sales, and other marketing specialists, to ensure a cohesive and effective go-to-market strategy.

Responsibilities

• Contribute to the development and execution of a comprehensive annual marketing plan, with a focus on content creation using AI tools and channel distribution.
• Design and implement impactful marketing campaigns across digital and offline channels, including social media, search engine optimization (SEO), content marketing, email marketing, and industry events.
• Identify and capitalize on emerging growth channels to expand market reach and drive revenue growth, incorporating AI-driven insights for maximum impact.
• Oversee digital media strategy and budget allocation to achieve key performance indicators (KPIs) related to brand awareness, customer acquisition, and engagement, aligning with overall business objectives.
• Manage relationships with media agencies and channel partners such as Google, LinkedIn, and others to optimize campaign performance.
• Create high-quality, audience-specific content (e.g., product videos, website copy, blog posts, infographics) that effectively communicates the product's value proposition, utilizing AI-powered tools to enhance creativity, personalization, and efficiency.
• Support product launch marketing activities and manage release communications, ensuring consistent messaging across all channels.
• Analyze marketing data, user feedback, and campaign results to measure the effectiveness of AI-powered content strategies and make data-driven adjustments to optimize future campaigns.
• Stay current on the latest trends in digital marketing and AI technology, actively seeking opportunities to implement innovative solutions that enhance marketing ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5-7 years of proven experience in a growth marketing role, with a demonstrable track record of achieving measurable results.
• Strong understanding and practical experience with AI marketing tools and technologies for content creation, SEO optimization, and campaign personalization.
• Proficiency in using marketing automation and analytics platforms (e.g., Google, Adobe, HubSpot, WordPress) to monitor campaign performance, generate insights, and guide optimization efforts.
• Excellent analytical and problem-solving skills, with the ability to interpret data, identify trends, and translate them into actionable marketing strategies.
• Exceptional written and verbal communication skills, with a knack for crafting clear, concise, and persuasive messaging for diverse audiences.
• Strong stakeholder management skills, with the ability to juggle multiple stakeholders that contribute to centralized projects.

Nice-to-haves

• B2B and/or technology or SaaS experience highly preferred
• Experience working with enterprise software solutions in the insurance or financial industry.
• Light graphic design experience using consumer-friendly tools (e.g., Canva, Figma, etc.)
• Non-English written and spoken language skills, particularly French and Spanish.

Benefits

• Competitive salary packages
• Health Insurance (Medical and Dental)
• Flexible working
• Special Events (Hackathons, etc.)
• No formal dress code
• Non-hierarchical organization
• Generous leave benefits
• Fun international work environment
• Global mobility opportunities