Growth Marketing Manager (Remote)

MyWellbeing•Philadelphia, PA

2d•$85,000 - $115,000•Remote

About The Position

MyWellbeing is on a mission to make high-quality mental health care more personalized, accessible, and human-centered. Through thoughtful therapist matching, we help people find care that truly fits - while supporting clinicians in building meaningful, sustainable practices. Our team is fully remote, with teammates across the U.S. and internationally, united by a shared belief that clinician wellbeing and client care go hand in hand. We’re now hiring a Growth Marketing Manager - a brand-new role created to build the engine that brings people who need mental health care to the providers who can help them. This is a high-impact, high-ownership role where you’ll set strategy, manage budget allocation, and build the measurement infrastructure to know what’s actually working. You’ll work directly with the founding team, combining rigorous data thinking with creative instincts to grow a brand that genuinely changes lives. This is not a role for someone who wants to run campaigns handed to them. You’ll build the playbook and execute on it.

Requirements

3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reporting
You’ve built the engine, not just run it – you can point to growth infrastructure you stood up and the results it produced
Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly
Strong point of view on AI and how it applies to growth workflows – from creative testing to experimentation infrastructure to reporting – and a track record of actually using it
Experience marketing a product that requires education before purchase
High agency, low ego – you move fast, decide with imperfect information, and own outcomes fully
Comfortable holding strategic and executional responsibilities in parallel
Experience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution

Nice To Haves

Thinks in systems - you build growth infrastructure, not one-off campaigns
Is deeply fluent in measurement and attribution, and knows the difference between correlation and causation in marketing data
Has a strong point of view on AI and actively uses it to accelerate output, quality, and experimentation
Can move across paid, organic, content, and lifecycle
Is energized by a mission that matters: more people accessing mental health care that fits
Thrives in a startup environment - high agency, low ego, comfortable making decisions with imperfect information
Has experience marketing a product that requires education before purchase

Responsibilities

Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor - from content and community to paid infrastructure, with the measurement to know what’s actually driving revenue
Own performance marketing across paid search, social, and emerging channels - with strong command of bidding, targeting, creative testing, and unit economics
Identify new growth surfaces before the business needs them and build the case to go after them
Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts
Build the retention and lifecycle programs that turn first-time clients into long-term subscribers — using segmentation, behavioral triggers, and channel mix that reflects how our users actually engage
Own email and SMS as retention channels: flows, broadcasts, A/B tests, and the reporting to improve them
Create the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout — from creative generation to test analysis to reporting
Maintain a proactive pulse on new AI opportunities to advance and automate marketing outputs, volume, and quality
Bring genuine fluency in AI tools and workflows: you use them daily, not aspirationally
Own the growth reporting stack — dashboards, channel-level attribution, funnel analytics, and the weekly/monthly operating cadence that keeps the business oriented
Build systems that make good decisions easier: define KPIs, track them rigorously, and create feedback loops between data and creative
Partner with clinical and operations teams to understand the full client journey, not just the top of funnel