About the position
Propel your marketing career as a Growth & Demand Generation Specialist, where you'll spearhead efforts in driving success for top B2B brands! In this exciting role, you'll design and implement creative digital marketing strategies that expand pipelines and boost customer acquisition. Collaborating closely with your regional Manager, you will take the lead in orchestrating, optimising, and executing high-impact campaigns across multiple channels, including digital, paid media, SEO, and advanced automation. With your keen insight, you'll ensure programs flow seamlessly, playing a critical part in advancing our global strategy while facilitating tailored execution alongside brand and regional teams. As you integrate day-to-day activities with strategic growth objectives, you'll be at the forefront of the organisation's breakthrough achievements, setting new standards in marketing brilliance. Join us in becoming the driving force behind transformational growth!
Responsibilities
- Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners
- Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting
- Monitor and optimise paid channel performance in collaboration with brand and paid media teams
- Work with automation & CRM campaign specialists to build and optimise nurture flows and triggered campaigns
- Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality
- Support attribution analysis and reporting alignment with marketing and sales stakeholders
- Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiatives
- Support the planning and coordination of organic social content, ensuring alignment with paid and campaign goals
- Collaborate cross-functionally with content, brand, sales and product teams to ensure campaign alignment
- Assist in managing campaign plans and contribute to campaign postmortems and optimisation planning
- Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands
Requirements
- 3-5 years' experience in digital marketing, performance media or demand generation roles within a B2B environment
- Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms
- Experience working cross-functionally in matrixed or global teams
- Understanding of digital campaign KPIs and basic attribution models
- Strong attention to detail, time management and communication skills
- Bachelors Degree in Business, Marketing, Digital Marketing
- Certification in relevant platforms such as Google, Meta, LinkedIn product suites
Benefits
- Inclusive company culture
- Individualised Learning & Development pathway options
- Access to LinkedIn Learning for ongoing skills development
- Exclusive Staff Discounts via employee-only portal
- Travel Discounts including family and friends
- Career opportunities in a network of brands and businesses globally
- Access exclusive discounts on health insurance plans with BUPA
- Support and Employee Assistance Program for staff and family
- Regular awards nights, social team-building and industry events
- Corporate Social Responsibility program supporting nominated charities
- Sustainability efforts to protect the environment
