Group Product Manager - Global Loyalty & Merchandising NA

About the position

Be a key part of Circle K's journey as we enhance our customer experience through an exciting digital transformation. We are dedicated to fostering a dynamic and innovative product and UX culture, where your work will directly contribute to making life easier for millions of our customers worldwide. This is a fantastic chance to leverage your skills to influence a major global enterprise, drive significant improvements, and explore international opportunities within a company committed to growth and winning in the market.

Responsibilities

• Lead the strategic development, implementation, and optimization of our loyalty platforms.
• Create compelling personalized experiences that foster deep customer engagement, increase retention, and maximize customer lifetime value.
• Support on program benefits and member communication strategies in close collaboration with the Loyalty and Membership Experience team.
• Define the product vision for loyalty at Circle K and manage the product roadmap.
• Leverage data to understand member behavior and preferences.
• Collaborate with loyalty, marketing, digital, analytics, and operational teams to deliver a cohesive and rewarding experience.

Requirements

• Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management.
• Demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space.
• Deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics.
• Strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience.
• Proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions.
• Experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms.
• Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization.
• A strategic thinker with a customer-centric approach, passionate about building lasting customer relationships.
• Bachelor's or Master's degree in Marketing, Business, Economics, Computer Science, or a related field.
• Experience in the retail, CPG, or service industry with a large member base is highly desirable.