Graphic Designer

Whole Latte Love•City of Rochester, NY

3d•$24 - $28•Onsite

About The Position

The Graphic Designer is a creative, positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow. This position will be tasked with creating imaginative, strategic, and culturally-relevant designs that will push forward both our brand and those of our vendors. Strong problem solving skills, a proactive approach to challenges, excellent communication skills, and the ability to work collaboratively with the team will be necessary to be successful. In this full-time position, you will report directly to the Marketing Art Director and will be working closely to the Senior Graphic Designer.

Requirements

2+ years of professional job experience in graphic design including design for web, brand development, social media, and identity design
Bachelor’s degree in a graphic design-related field
Expert knowledge of Adobe Creative Suite’s design applications; specifically Photoshop, InDesign, and Illustrator
Ability to complete projects on schedule that support our brand identities and goals, as well as those of our clients
Fluent and knowledgeable in design trends and brand design, and able to adapt to changing market forces
A strong online portfolio with examples of work that include designing for eCommerce and branding
Any resume submitted without an electronic portfolio will not be considered

Nice To Haves

Proficiency in Figma, Klaviyo Platform, and Shopify are a plus, but not required
2D/3D Animation Experience preferred

Responsibilities

Applying your understanding of typography, photo editing, layout design, communication design, and brand standards
Implementing and developing email marketing (via Klaviyo Marketing and Shopify’s eCommerce Platform)
Creating website banners, web advertisements, social media visuals, branded assets, and other visual design assignments
Carrying a diversified workload of projects, all at varying stages
Reviewing projects daily to identify questions and answers needed to move projects forward
Editing imagery to format for digital environments
Optimizing email designs, setting them up in our email platform, and scheduling them for deployment
Designing reusable templates for the entire team
Keeping a pulse on current design and marketing trends within, but not limited to, the coffee industry
Assisting in the development of marketing ideas for web, email, social, and video platforms
Collaborating with other team members to receiving, interpreting, and acting on feedback, as well as communicating design choices and constraints to team members
Understanding differing brand voices and designing for multiple brands within the Salzman Group as needed