Go To Market (NY)

UnitNew York, NY
Onsite

About The Position

Unit is a market leader in embedded finance, offering ready-to-launch financial services like banking and capital. They serve millions of end-users across approximately 100 customers, including Wix, Honeybook, and Relay. The company has raised over $160 million from top investors. This role is for a GTM Strategist to help scale Unit’s revenue engine during a pivotal inflection point. It's a hands-on, high-impact role for someone who thrives in ambiguity, is excited to build revenue-driving systems from the ground up, and wants to shape the future of embedded finance. The position offers a unique opportunity to grow into a leadership path or build deep expertise in complex consultative sales. This is a full-time role based in their New York office (Tribeca), requiring 5 days/week in person.

Requirements

  • 6–8 years of experience in a consultative B2B sales, founder, or strategic advisory role (e.g. investment banking, private equity, consulting, or GTM at an early-stage startup).
  • Proven ability to work cross-functionally, influence without authority, and operate with ownership in ambiguous situations.
  • Excellent storytelling and communication skills—you can simplify technical ideas and tailor them to diverse stakeholders.
  • Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.

Responsibilities

  • Own the full commercial lifecycle — from sourcing and discovery through solution design, negotiation, and close — with a strong bias toward outbound execution and strategic dealcraft.
  • Act as a trusted advisor to founders, CEOs, and product leaders at vertical SaaS and fintech companies, helping them reimagine their product roadmap and monetization strategies through embedded finance.
  • Design and iterate on the sales process and playbook, shaping everything from messaging and qualification criteria to tooling and pipeline infrastructure.
  • Partner cross-functionally with Marketing and Product to develop and test demand generation strategies, customer narratives, and outbound motions.
  • Translate market insights into product direction by delivering structured, high-signal feedback from customer conversations to Product and Engineering teams.
  • Represent Unit in the market by leading prospect briefings, partner sessions, and speaking at key industry events and ecosystem gatherings.
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