Brady - Milwaukee, WI
posted 8 days ago
About the position
The Global Social Media Brand Manager will play a key role in creating and executing a unified strategy that brings Brady Corporation's vision to life through impactful social media and brand initiatives across global markets. They will shape and grow the company's presence by identifying strategic opportunities and crafting innovative campaigns that enhance its market position. This role involves directly managing Brady's corporate social media accounts while establishing a cohesive vision and standards to guide regions, enabling them to adapt their accounts to meet unique business needs. By monitoring sentiment and leveraging insights, they will identify opportunities to drive business growth and ensure Brady's reputation is continuously strengthened and elevated as an industry leader.
Responsibilities
- Assess current social media strategies across global brands and identify opportunities.
- Support regional teams with best practices, tools, and resources to enhance their local efforts.
- Serve as the guardian of Brady's brand identity across all social platforms globally, ensuring content posted adheres to brand standards.
- Provide guidance and training to regional teams on maintaining brand integrity in all media content.
- Manage and execute Brady Corporate's social media accounts, including content creation, scheduling, and engagement.
- Create and manage social selling opportunities, including identifying influencers/brand advocates.
- Track and analyze global brand sentiment using social listening tools, identifying both positive and negative trends.
- Leverage insights to identify business and/or product opportunities.
- Identify opportunities to enhance brand recognition and loyalty through innovative campaigns, partnerships, and digital engagement.
- Define key metrics to evaluate the success of global and regional social media efforts.
- Other duties as assigned.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management or brand management.
- Proven understanding of social media platforms, tools, and trends.
- Ability to work effectively in a matrix environment.
- Excellent communication skills and ability to collaborate with global teams.
- Proven experience in brand building.
Benefits
- Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
- Generous 401(k) with company match.
- Paid time off and holidays.
- Opportunity to participate in incentive programs for all full-time employees.
- Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
- Education reimbursement opportunities.
- Scholarship program for children of Brady employees.
- A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities.
- Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
- Dress-for-your-day dress code.
- Charitable contributions matched through Brady's Matching Gift program.
