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Global Product Marketing Manager - Responsibility Marketing
Tiktok - New York, NY
posted 2 months ago
About the position
The Product Marketing Manager - Responsibility Marketing at TikTok is responsible for overseeing global marketing initiatives related to Trust, Safety, and Privacy. This role requires collaboration with cross-functional teams to enhance product adoption and understanding across various audiences and regions. The ideal candidate will leverage their product marketing expertise to influence TikTok's products, policies, and communications, ensuring a safe environment for users to express their creativity.
Responsibilities
- Help shape and promote important Trust and Safety narratives, programs, and product launches globally.
- Execute Trust & Safety product marketing roadmaps in collaboration with cross-functional teams, setting measurable results and owning user & competitive insights.
- Improve visibility of Trust & Safety and product marketing efforts through continuous communication among relevant teams.
- Act as the voice of Product to Marketing and vice versa, driving alignment across product and business teams for unified vision and goals.
- Spearhead global consistency in product marketing launch strategies, including prioritization, messaging hierarchy, product value proposition, and go-to-market plans.
- Work with research and insights teams to deliver deep audience & competitive insights for product decision making.
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance for seamless cross-functional coordination.
Requirements
- Passionate about TikTok and its mission.
- Comfortable working in an experimental and fast-paced environment within a complex, matrixed organization.
- High attention to detail and ability to manage multiple, competing priorities simultaneously.
- Excellent organization, project management, and problem-solving skills.
Nice-to-haves
- High level of integrity and interpersonal skills, acting as the 'glue' between internal departments.
- Compelling storyteller who can communicate succinctly and inspiringly to various audiences.
- Product marketing experience in mobile/tech/consumer products, ideally related to Trust & Safety or Responsibility marketing.
- Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building.
Benefits
- 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
- Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
- 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
- 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
- Mental and emotional health benefits through EAP and Lyra.
- 401K company match, gym, and cellphone service reimbursements.
