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Global Influencer Director, Skin Health & Beauty
Kenvue Brands LLC - Montgomery, NJ
posted 2 months ago
About the position
The Global Influencer Director for Skin Health & Beauty at Kenvue Brands LLC is responsible for leveraging influencer marketing to enhance Neutrogena's competitive edge globally. This role involves leading a team to develop and execute influencer strategies that drive brand awareness, engagement, and sales, particularly in priority markets. The position requires collaboration with various cross-functional teams and aims to build a strong community of skin influencers aligned with the brand's values.
Responsibilities
- Lead the Global Influencer Playbook and Content Calendar to sharpen Neutrogena's brand edge.
- Develop a competitive global annual content calendar, including content toolkits and tentpole events.
- Coordinate the execution of influencer marketing campaigns in priority countries to drive brand awareness and sales.
- Collaborate with cross-functional teams to integrate influencer efforts into brand building activities.
- Build a competitive Global Neutrogena influencer community focused on skin influencers and long-term partnerships.
- Implement creative influencer partnership tools to support priority countries.
- Support countries in identifying and collaborating with top skin influencers.
- Negotiate contracts with global high-profile influencers to maximize impact and reach.
- Act as a liaison between the brand and top influencers to ensure a positive experience.
Requirements
- Experience in influencer marketing and brand management.
- Strong leadership skills to manage a team of influencer leaders.
- Ability to develop and execute marketing strategies that align with business objectives.
- Excellent communication and negotiation skills.
Nice-to-haves
- Experience in the beauty or skincare industry.
- Familiarity with dermatological products and marketing.
- Creative thinking and problem-solving skills.
Benefits
- Competitive salary range of $144,000 - $247,250.
- Opportunities for professional development and career growth.
- Collaborative and innovative work environment.
