Global Digital Experience Content Lead

Johnson & Johnson Innovative Medicine • Warsaw, IN

3d • $122,000 - $212,750 • Hybrid

About The Position

The Senior Manager, Global Digital Experience Content Lead will play a critical role in building and scaling a new centralized Digital Experience function for DePuy Synthes as a standalone company. This is not a maintain the status quo role. As the organization establishes its own digital platforms, operating model, and brand presence, this individual will be instrumental in transforming how digital content is planned, governed, delivered, and optimized globally. Reporting into the Head of Global Digital Experience & Commercial PMO, this role is responsible for enabling and operationalizing digital content strategies in close partnership with Business Unit (BU) Product Marketing teams & other relevant functional content owners. While BUs and Product Marketing remain accountable for product positioning, claims, clinical accuracy, and MLR approvals, the Global Digital Experience Content Lead works with designated content owners to translate product and portfolio strategies into scalable, compliant, and audience driven digital experiences across the global digital ecosystem. Operating at the intersection of marketing strategy, audience journey design, and digital platform enablement, this role ensures that BU priorities are activated through standardized content models, governed workflows, and high performing digital experiences. The Global Digital Experience Content Lead partners closely with Product Marketing, Clinical/HEMA, Professional Education, and Corporate Communications to influence new ways of working, drive adoption of centralized digital content capabilities, and establish a sustainable, enterprise wide content operating model that supports speed, consistency, and measurable impact, while allowing BUs to retain ownership of product strategy and messaging. This role requires comfort operating in ambiguity, influencing without direct authority, and helping teams transition from legacy, decentralized practices to a modern, audience‑first digital content capability.

Requirements

• Bachelor's degree required
• 8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles
• Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries
• Experience with enterprise digital experience platforms and content management systems
• Proven ability to influence senior stakeholders and drive organizational change without direct authority
• Proven experience leading digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations
• Deep understanding of content governance, lifecycle management, and regulatory compliance in a global context
• Experience translating complex product and clinical information into effective digital content
• Strong analytical skills with the ability to use data to inform content strategy and measure impact
• Excellent communication, presentation, and relationship-building skills
• Experience operating in matrixed, global organizations

Nice To Haves

• Master's degree preferred
• Experience with Sitecore or comparable enterprise DXP platforms
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Experience with SEO, AEO, and content personalization strategies
• Demonstrated experience building or scaling centralized digital content capabilities in partnership with decentralized marketing organizations
• Background in orthopedics, surgical technology, or other healthcare/regulated categories

Responsibilities

• Partner with Product Marketing teams & other content owners to co‑develop digital content strategies grounded in audience needs, end‑to‑end journeys, and use‑case context.
• Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks.
• Identify digital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions.
• Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework.
• Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams & functional content owners (i.e., GCA, HEMA, etc.).
• Build deep understanding of assigned BU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals.
• Act as a bridge between subject‑matter expertise and digital delivery capabilities, ensuring accuracy is preserved while optimizing content for digital channels.
• Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes.
• Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows.
• Partner with Clinical, Regulatory, Legal, and content owner stakeholders—who retain accountability for accuracy and approvals—to ensure content is published responsibly across markets.
• Contribute to enterprise governance frameworks, including metadata standards, content models, and expiration policies.
• Ensure scalable localization and archival processes are in place to support global consistency.
• Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets.
• Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates, component libraries, metadata standards, and structured content architecture.
• Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs.
• Support content migration and separation readiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution.
• Enable speed‑to‑market and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production, freeing BU teams to focus on product strategy and messaging.
• Define digital content KPIs and success metrics in partnership with content owners & DXP team (SEO/AEO & digital performance analysts).
• Leverage analytics, SEO/AEO, and experimentation to generate data‑driven optimization recommendations.
• Partner with content owners to apply performance insights while preserving approved product messaging and claims.
• Enable personalization and testing capabilities through platform configuration and content structure.
• Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company.
• Train, enable, and support BU contributors using standardized templates, workflows, and governance models.
• Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audience‑first digital content operations.
• Model a digital‑first, data‑driven mindset during a period of organizational ambiguity.
• Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company
• Accelerating time‑to‑publish for product, clinical, and educational content
• Improving content quality, consistency, and compliance across global markets
• Enabling surgeon and HCP engagement through relevant, personalized digital experiences
• Driving measurable commercial impact through data‑informed content strategy
• Building a scalable, repeatable content operating model that supports global growth

Benefits

• Consolidated retirement plan (pension)
• Savings plan (401(k))
• Long-term incentive program
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior