Field Marketing Specialist

Dutch Bros Coffee•Phoenix, AZ

1d•Hybrid

About The Position

The Field Marketing Specialist is a critical, highly-visible role responsible for extending national marketing strategies into the field to drive brand awareness, profitable sales, and traffic growth in specific geographic regions, especially within legacy and competitive markets. This role bridges the gap between headquarters strategy and on-the-ground implementation, specializing in planning and executing in-person activities and local marketing campaigns that resonate with the target audience through face-to-face interactions. The primary objective is to serve our field partners and create programs with the highest potential for local engagement, getting customers excited to return.

Requirements

Bachelor's Degree in a related field, or 4 years of comparable experience, required
2 additional years in a related field, required
Excellent written and verbal communication skills
Proven ability to work collaboratively in a team and manage multiple projects simultaneously
Strategic Thinking: Capacity to easily transition from high-level strategic thinking to creative and detailed execution when developing comprehensive local event strategies that align with business goals.
Project Management Excellence: Strong project management abilities with attention to detail and the capacity to handle multiple events and programs simultaneously.
Data-Driven Mindset: Proven aptitude to use metrics and analytics to track the success of initiatives, optimize program performance, and inform future strategies.
Collaborative Leadership: Demonstrated skill in building effective working relationships and collaborating across internal teams (e.g., Sales, Product Marketing, Brand) and external partners to create cohesive and impactful marketing initiatives.
Communication: Exemplary written and verbal communication skills, with the ability to convey ideas and data clearly to a variety of audiences, including senior leaders and field teams.
Crisis Management: Ability to handle unexpected challenges that may occur during a field marketing event, staying calm under pressure and finding appropriate solutions quickly.
Proven success in developing and executing marketing plans, preferably with experience in direct field or channel marketing.
Willingness to travel as needed for event execution, relationship building, and on-site management.
Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
Must be able to collaborate in-person with occasional impromptu in-person meetings
Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches.
Must be able to occasionally move or lift office items up to 25 pounds
Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.
Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.
Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.
Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools.

Responsibilities

Adapt the overall marketing strategy to suit the unique characteristics of each local market, taking into account various factors to create customized campaigns.
Own the Field Marketing Playbook, providing program management, innovation, and field support for activating key marketing programs.
Lead the execution of three core program types: Programmatic efforts (e.g., ACC, Dave Campbell), Ad Hoc/Opportunistic events (e.g., RLC event, CMA, Big 12 Conference, Local AZ/Corporate events), and Defensive Field Marketing programs.
Manage the Defensive Field Marketing Program for legacy markets, which includes identifying sales softening market trends and deploying appropriate activation strategies (e.g., FZ markets).
Coordinate and manage the planning, execution, and logistics for various local marketing activities, events, trade shows, and sponsorships to promote brand visibility and generate leads.
Develop and manage the Annual Field Marketing Calendar.
Manage local marketing budgets, including FZ Marketing 1%, LSM, and DBF, ensuring resources are efficiently utilized to deliver a positive return on investment (ROI).
Oversee contract management and billing for Field Marketing programs, including securing necessary compliance documentation (e.g., coordinating with Marsh for COI for school partnerships).
Track, measure, and report on campaign performance and key performance indicators (KPIs) to analyze results, identify areas for improvement, and make data-driven decisions for future strategies.
Work closely with sales teams and coaches to understand market dynamics, support lead-generation efforts, and ensure seamless integration of marketing and sales activities to drive measurable business outcomes.
Serve as the primary contact for various vendors and partners (e.g., Campus Box Media, iHeart Media, PlayFly) to manage contracts, programs, and regional events.
Act as the voice of the field, gathering valuable insights and feedback from customers and sharing this information with the central marketing team to help refine overall marketing strategies.
Identify bottlenecks or inefficiencies and work to streamline scalable processes, such as developing a workflow for the Grand Opening team to layer in local high school partnerships easily.
Respond to ad-hoc requests, such as approving or denying franchisee discount requests, and articulate the marketing rationale for the decision.