The purpose of this role is to ensure the success of assigned Franchise Partners by acting as a trusted advisor, consulting on profitability, marketing, and operational excellence. This role will be based in Virginia only.
Responsibilities
Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication.
Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions.
Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region.
Use Franchise Partner leadership training to promote a positive Crew culture.
Document every interaction with Franchise Partners.
Address franchise partner engagement by escalating feedback and documenting results.
Develop reports and actionable recommendations tailored to individual store business needs by using sales data, comparison statistics, and analysis.
Work with Franchise Partners to create short and long-term business goals.
Review profit and loss statements to identify profit goals and opportunities.
Frequently perform root-cause analyses and provide recommendations for business growth.
Conduct local market research to aid in increasing sales through marketing initiatives and community involvement.
Develop marketing strategies based on market research and Franchise Partner interest.
Develop a thorough understanding of Crumbl's operational KPIs and the why behind them including policies and procedures.
Educate and offer strategic advice on the 3 C's of Crumbl (Cookie Quality, Cleanliness, and Customer Experience).
Seek every opportunity to encourage operational excellence.
Applaud operational excellence with awards and recognition.
Review operational metrics set by HQ to identify strengths and weaknesses; coach on operational best practices.
Review operational dashboards for the market region to better understand opportunities for each store and recommend best practices to reach strategic goals for Franchise Partners.
Requirements
Bachelor's degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience.
Proven track record of running a successful business.
Strong financial literacy skills.
Excellent communication skills, both written and verbal.
Proficient in Microsoft Office and Google Workspace.
Strong emotional intelligence.
Ability to conduct crucial conversations.
Ability to balance the interests of both HQ and Franchise Partners.
Ability to work in a fast paced environment with little to no supervision.