External Marketer - Assisted Living - 3597178

Apex HealthcareFort Walton Beach, FL
Onsite

About The Position

An Assisted Living Facility in the Fort Walton Beach, FL area is seeking an experienced External Marketer to help drive occupancy growth and build strong referral relationships throughout the local community. This role is specifically seeking someone with prior Assisted Living marketing experience who understands the ALF space, knows how to develop referral relationships, and is comfortable being out in the field generating business. Candidates without prior Assisted Living outside marketing experience will not be considered.

Requirements

  • Prior Assisted Living Facility (ALF) outside marketing experience required
  • Proven experience developing referral relationships and driving occupancy growth
  • Strong communication and relationship-building skills
  • Self-motivated and comfortable working independently in the field
  • Professional presentation and follow-up skills required

Nice To Haves

  • Existing local referral relationships preferred
  • Assisted Living Marketing
  • Senior Living Outreach
  • ALF Business Development
  • Community Relations
  • Occupancy Growth & Census Development

Responsibilities

  • Develop and maintain referral relationships within the local healthcare and senior living community
  • Conduct outside marketing visits and community outreach efforts
  • Help drive occupancy growth and increase community awareness
  • Build relationships with physicians, hospitals, senior organizations, and referral partners
  • Represent the facility professionally at networking and community events
  • Maintain ongoing communication and follow-up with referral sources and prospective residents/families
  • Collaborate with leadership on marketing initiatives and census goals
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