Event Operations Manager

Citizens BankWestwood, MA
5hHybrid

About The Position

Citizens is seeking a dynamic and strategic Event Operations Manager to join our Enterprise Sponsorships & Experiential Marketing Team and lead the critical logistics that power our client-facing experiences. This role is instrumental in shaping and executing operational excellence in governance, budgeting, vendor management and ticketing processes to streamline efficiencies of the team and support the deliverables across experiences such as bespoke activations, thought leadership events, panel discussions, conferences, and webinars. The ideal candidate will bring a blend of visionary leadership, operational rigor, and a passion for problem solving, especially implementing technology. They are a collaborative partner who thrives in a fast-paced environment and excels at managing multiple projects. This role requires strong communication, relationship-building, and project management skills. They will work closely with the entire Sponsorships, Experiential Marketing and Corporate Events team and have the opportunity to build a best-in-class model.

Requirements

  • Minimum 7-10 years of experience in marketing operations and team leadership within a corporate setting; financial services experience strongly preferred.
  • Proven ability to lead complex projects and collaborate with senior executives.
  • Understanding of the banking industry.
  • Strong problem-solving capabilities.
  • Ability to work independently and lead a cross-functional team.
  • Comfortable navigating tight deadlines and shifting priorities.
  • Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
  • Willingness to travel (~10%) and work non-traditional hours as needed.
  • Exceptional written and verbal communication skills.
  • Professional presence and business acumen.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Energetic, confident, and creative with a forward-thinking mindset.
  • Self-motivated and assertive team leader with a passion for coaching and development.

Nice To Haves

  • Experience with sponsorships and partnerships is a plus.

Responsibilities

  • Governance & Compliance Management: Partner with marketing and business line leaders to oversee the governance process across enterprise experiential initiatives. Ensure all activities align with internal policies (vendor onboarding, management and payment), regulatory standards, and ethical guidelines in collaboration with the Ethics Office.
  • Strategic Leadership & Team Enablement: Build, lead and inspire a high-performing team responsible for vendor onboarding coordination, budget oversight, contract negotiation, ticketing, and post-event analysis. Drive operational strategy to support experiential marketing initiatives that elevate the Citizens brand.
  • Ticketing Strategy, Coordination & Oversight: Lead ticket managers and maintain continuous communication with external ticketing platform vendors. Ensure equitable and strategic ticket distribution aligned with stakeholders and client engagement goals. Ensure ongoing communication with line of business executives to reinforce ticket usage. Collaborate closely with Experiential Marketing Managers and Sponsorship Managers to manage corporate-owned tickets and event access. Serve as a central liaison across departments to ensure alignment and transparency.
  • Digital Event Execution: Support the delivery of virtual events and webinars tailored to line-of-business needs. Ensure technical readiness, and audience engagement across digital platforms in collaboration with content relevance and speaker management from our Growth Strategists and Experiential Marketing Partners.
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