Engagement Officer

Arizona State University•Tempe, AZ

1d•$50,000 - $60,000•Hybrid

About The Position

The W. P. Carey School of Business, Office of Advancement, is seeking a detail-oriented, tech-savvy Engagement Officer to support strategic alumni engagement initiatives. Under general supervision, this individual will be responsible for managing an online community platform powered by Hivebrite, coordinating virtual programming and communications that foster meaningful alumni connections, creating and publishing content, and tracking and reporting alumni engagement metrics. This position plays a key role in supporting the Advancement team’s data-driven approach to engagement strategy and strengthening the School’s ability to reach, involve, and serve a global alumni network. The ideal candidate is highly organized, analytical, and motivated to leverage technology and insights to improve outreach, engagement, and measurable outcomes. They will demonstrate strong curiosity and a commitment to continuous learning, with the ability to apply generative AI tools to enhance research, analysis, content creation, and overall workflow efficiency.

Requirements

Knowledge of alumni engagement, advancement, or relationship management practices.
Knowledge of data management principles and CRM systems (e.g., Salesforce).
Knowledge of digital engagement platforms and tools (e.g., Hivebrite or similar community platforms).
Knowledge of reporting, analytics, and performance measurement concepts.
Working knowledge of communication strategies, including email marketing and digital content.
Basic understanding of generative AI tools and their application in research, analysis, and content development.
Strong analytical and problem-solving skills, with the ability to interpret data and identify trends.
Excellent written and verbal communication skills, with attention to clarity and professionalism.
Strong organizational and project management skills, with the ability to manage multiple priorities.
Technical proficiency in using database systems, reporting tools, and Microsoft Office Suite.
Ability to create and manage digital content across platforms.
Skill in using technology and emerging tools, including generative AI, to improve efficiency and output quality.
Ability to manage and maintain a digital engagement platform, including content, users, and functionality.
Ability to analyze engagement data and translate insights into actionable recommendations.
Ability to work independently while exercising sound judgment and accountability.
Ability to collaborate effectively in a cross-functional team environment.
Ability to prioritize tasks, meet deadlines, and adapt in a fast-paced environment.
Ability to demonstrate professionalism in all interactions with colleagues, alumni, and stakeholders.
Ability to learn new systems, tools, and processes quickly and apply them effectively.
Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and training from which comparable knowledge, skills and abilities have been achieved.

Nice To Haves

Experience with data management, CRM systems (e.g., Salesforce), as well as alumni engagement platforms (e.g., Hivebrite, Graduway, Anthology).
Experience developing reports, dashboards, and analyzing engagement data to inform strategy and decision-making.
Experience using generative AI tools (e.g., ChatGPT, Copilot) to support research, content creation, data analysis, and workflow efficiency.
Familiarity with event platforms and virtual meeting tools such as Zoom or Microsoft Teams.
Strong organizational and project management skills, with demonstrated attention to detail.
Experience supporting engagement, communications, or programmatic initiatives in a university, nonprofit, or similar setting.
Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
Demonstrated ability to work collaboratively in a cross-functional team environment.
Proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
Flexibility to work occasional evenings and weekends to support events.
Evidence of effective communication

Responsibilities

Administer and manage the W. P. Carey alumni engagement platform, including content creation, platform maintenance, user engagement initiatives, analytics, technical troubleshooting, training, and onboarding of new users.
Maintain accurate alumni engagement records and participation data, including involvement in events, community groups, volunteer opportunities, and digital activities.
Monitor platform performance and engagement metrics, evaluate effectiveness of digital initiatives, and recommend enhancements to increase user participation and overall impact.
Respond to engagement-related inquiries and provide support to ensure a positive user and volunteer experience.
Collaborate with Alumni Engagement team members and school stakeholders to support engagement objectives, programs, and strategic initiatives.
Partner with Advancement, Marketing and Communications, and other stakeholders to develop, coordinate, and publish content that promotes alumni engagement across digital channels.
Provide technical and administrative support for email marketing campaigns, event registration systems, and survey platforms.
Develop, maintain, and distribute reports and dashboards that provide insights into alumni engagement activities, participation trends, and growth opportunities.
Analyze engagement data and metrics to support data-informed outreach strategies and decision-making.
Collaborate with Alumni Engagement and Advancement colleagues to fulfill reporting needs and monitor program performance.
Support the planning and execution of in-person, virtual, and hybrid alumni events through event setup, registration management, RSVP tracking, attendee communications, and post-event data management.
Assist with engagement tracking, assessment, and reporting following events and programs.
Coordinate and support virtual alumni engagement programs, including webinars, networking events, online communities, and digital campaigns.
Assist in implementing digital engagement strategies designed to increase alumni participation, interaction, and community-building.
Perform other duties and responsibilities as assigned.