Email Automation Specialist

$76,000 - $113,000/Yr

Thermo Fisher Scientific - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The Marketing Automation Specialist at Thermo Fisher Scientific will lead the development and execution of digital marketing strategies aimed at enhancing customer acquisition, retention, and engagement. This role involves managing omni-channel marketing campaigns using Salesforce Marketing Cloud and Marketo, implementing segmentation strategies, and establishing customer engagement metrics. The specialist will work closely with cross-functional teams to ensure the marketing automation infrastructure is reliable and effective, ultimately contributing to improved health outcomes through innovative diagnostic solutions.

Responsibilities

• Develop a comprehensive marketing automation strategy and roadmap aligned with business objectives.
• Lead cross-functional teams throughout the development lifecycle, ensuring high availability and reliability of marketing automation infrastructure.
• Monitor marketing automation platform performance and apply data analysis techniques to evaluate product and market performance.
• Lead vendor relationships and manage specific projects related to marketing automation.
• Collaborate with Commercial Operations & Analytics teams to forecast capacity needs and project execution for marketing automation strategies.
• Understand audience needs and resolve issues to deliver outstanding experiences through optimal campaign execution and reporting.
• Establish best practices for efficient campaign execution to maximize return on investment and increase conversions.

Requirements

• Bachelor's degree required.
• 3-5 years of proven experience in marketing automation strongly preferred.
• Experience in a regulated environment and/or life sciences is a plus.
• Proven track record of leading platform launches.
• Thorough understanding of platform integration and DevOps with agile and lean methodologies.
• Experience in Salesforce Marketing Cloud, Marketo, or other Marketing Automation Systems is preferred.
• Proven understanding of HTML and CSS strongly preferred.

Nice-to-haves

• Eloqua Master certification is a plus.
• Understanding of key digital marketing strategies and concepts.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).
• Accident and life insurance, and short- and long-term disability in accordance with company policy.
• Retirement and savings programs, such as a competitive 401(k) U.S. retirement savings plan.
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.