Educator, On-Premise Hospitality - Houston, TX

$92,000 - $116,500/Yr

Inspira Marketing - Houston, TX

Full-time - Mid Level

Houston, TX

Professional, Scientific, and Technical Services

About the position

The Educator, On-Premise Hospitality is responsible for delivering brand, cocktail and bar operations education in support of a portfolio of spirit brands across a designated market or state territory, while developing trade relationships and driving brand opportunity with customers (on-premise account decision makers). Reporting to the Manager, On-Premise Hospitality, the Educator will serve as a brand mentor to local trade and to Advisors on the agency's local team. The Educator will represent brands at area trade-focused events within the designated market or state territory.

Responsibilities

• Maintain all legal and marketing code guidelines.
• Impart brand history, production, taste profile, cocktail and bar operations knowledge to clients, distributors, trade and consumers.
• Represent brand(s) at local trade-focused events with education, mentorship, networking and tastings.
• Work with Division Educator to develop industry-forward educational content to share with and on-premise audience.
• Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions.
• Mentor local agency Advisors on brand knowledge, instilling and developing a passion for the spirits industry.
• Utilize social platforms to support brand initiatives and showcase portfolio expertise.
• Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, tracking and management of performance data using agency-appointed platforms, participation in all internal training initiatives, point of sale, asset and warehouse management, brand, market, competitive and customer insight curation, and media training as scheduled by agency HQ.
• Seek out opportunities within the market for brand engagement with noted members of industry trade.
• Serve as backup for Division Educator on large-scale event and media requests within the division.

Requirements

• 5-7 years of experience in the spirits or hospitality industries.
• Experience representing spirit brands in a field-based or ambassador role.
• Excellent knowledge of spirits production across several categories of spirits.
• Established network of industry professionals within market.
• Excellent knowledge of liquor laws, regulations, and rules.
• Strong understanding and experience in cocktail culture and/or hospitality industry operations.
• Confident and outgoing with excellent personal presentation and communication skills.
• Ability to tailor communications for a variety of on-premise environments.
• Deep understanding of market and industry trends.
• Strong budget management skills.
• Social media fluency.
• Ability to work remotely.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Desire for mentorship and willingness to mentor others, contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Benefits

• Medical
• Dental
• Vision
• 401k with match
• PTO time
• Incentive opportunities