Director, US Communications (Product, Pipeline and Patient)

GSK•Philadelphia, PA

2d•Onsite

About The Position

The Director, Product, Pipeline and Patient Communications plays a critical role in shaping and delivering integrated, insight-driven communications strategies that advance GSK’s priorities to drive growth, accelerate R&D, and simplify how we work. This role partners closely with the Head of Product, Pipeline and Patient Communications to define and execute communications strategies for key assets across the portfolio and pipeline. The Director will operate at the intersection of science, reputation, and technology—leveraging data, digital innovation, and emerging AI tools to enhance storytelling, audience engagement, and operational efficiency. This role plays a key part in advancing communications across our therapy areas helping to ensure our approach is coordinated, innovative, and aligned with the needs of the business and the patients we serve. As a member of the US Communications & Government Affairs team, this role partners closely with business leaders, global partners, agencies and external stakeholders to build, create and execute consistent, high-impact communications that build trust, strengthen reputation, and support business outcomes.

Requirements

Bachelor’s degree in Communications, Public Health, or related field (e.g., English, Government, History)
Demonstrated expertise in at least three of the following: Strategic communications planning and execution
Disease awareness and/or branded campaign development
Leadership experience, including influencing senior stakeholders
Stakeholder engagement across complex, matrixed environments
Experience in multi-channel content creation (digital, visual, storytelling formats)
Experience in issues and crisis communications

Nice To Haves

Master’s degree in Communications, Public Health, or related field
8+ years of communications experience (internal and external), including pharmaceutical/biotech experience
Experience in specialty, oncology, or priority therapeutic areas preferred
Experience integrating digital tools, data analytics, and/or AI-enabled capabilities into communications planning and execution
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Deep understanding of the evolving media landscape, including social, digital, and influencer ecosystems
Proven ability to engage effectively in a matrix organization and influence without direct authority
Experience advising senior leaders on media engagements and complex announcements
Strong knowledge of healthcare policy, media landscape, and key industry stakeholders
Exceptional written and verbal communication skills, with the ability to simplify complex topics under tight timelines
Strong judgment, agility, and a proactive, solutions-oriented mindset

Responsibilities

Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches —aligned with business priorities and grounded in audience insights and data analytics
Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels (i.e. approval and launch communication plans for assets/brands, disease state awareness, medical congresses, etc).
Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling
Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization
Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches
Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time
Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities
Build and strengthen GSK’s external voice by developing spokespeople and enhancing executive visibility across platforms (e.g., LinkedIn, speaking engagements, media interactions)
Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives
Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas
Develop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient priorities
Support the sharing of compelling content for town halls, leadership communications, and digital platforms (e.g., Workvivo), leveraging modern storytelling formats
Partner with the business to align communications and engagement strategies with organizational priorities
Lead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agencies
Oversee agency partners and cross-functional teams to deliver integrated, high-quality outcomes
Build strong, trusted relationships across the organization and with external stakeholders
Lead communications planning and response for issues related to assigned assets in coordination with senior communications leadership
Monitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risks
Ensure all materials and activities comply with GSK policies, regulatory requirements, and ethical standards