Director, Tech Lead CORE CRM

The Coca-Cola Company•Atlanta, GA

1d•$171,000 - $198,000•Onsite

About The Position

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across Coca-Cola’s North America Operating Unit. Our work spans customer journeys, service delivery, sales workflows, and the platforms that connect them. We are raising our standards for product craft and rebuilding the systems behind these experiences. As a Senior Software Engineer, you will serve as the tech lead on an empowered product team, partnering with Product and Design to solve meaningful problems and deliver measurable outcomes. This role is for engineers who want to shape solutions, not just implement them. You will build user-centered, enterprise software that directly improves how sales teams work with customers. Engineers on the Sales Experience team partner closely with users, product, design and other stakeholders to design, build, and evolve connected tools, data, and workflows used daily by sales teams. You will build solutions across the North America Operating Unit across Retail, Food Service, and Finance teams. The work spans experimentation, systems thinking, and continuous improvement. You will be responsible for optimizing business outcomes like profitable volume growth, productivity, execution quality, and customer impact rather than technology for its own sake. You’ll help create scalable, reliable platforms and experiences that reduce friction, surface insights, and enable better decisions all while operating at the standards required of enterprise software.

Requirements

Strong full stack engineering skills (frontend + backend, APIs, modern architectures)
Product mindset: Cares about users, outcomes, and why things are built
Technical judgment: Makes smart tradeoffs, avoids over-engineering
Ownership & leadership: Takes initiative and influences decisions
Collaboration: Works effectively with product managers and designers
7+ years of software engineering experience
Experience building and shipping production-grade applications
Deep experience building and integrating with CRM platforms (e.g., Salesforce), including designing scalable data integrations, enabling seamless cross-platform experiences, and leading the customization of Salesforce to support complex, end-to-end business workflows.
Proficiency in modern programming languages and frameworks (frontend and backend)
Experience working with APIs, distributed systems, and cloud environments
Bachelor’s degree in Computer Science, Engineering, or a related field
Equivalent practical experience is equally valued
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Experience working on cross-functional product teams (Product, Design, Engineering)
Experience contributing to product discovery or solution design, not just delivery
Track record of technical leadership within a team (formal or informal)
Experience building customer-facing products
Familiarity with modern engineering practices (CI/CD, testing, observability)

Responsibilities

Partner in Discovery & Solution Shaping: Work closely with Product Management and Product Design to deeply understand customer problems, workflows, and pain points. Contribute to solution discovery, including ideation, prototyping, and evaluating multiple approaches. Bring a strong technical perspective to help the team identify what is feasible, what is valuable, and what is worth building. Challenge assumptions and propose alternative solutions that are simpler, faster, or more impactful.
Lead Technical Direction for the Team: Define and guide the technical approach, architecture, and system design for your team’s product area. Make pragmatic tradeoffs between speed, scalability, maintainability, and cost. Ensure alignment with broader platform and enterprise architecture where appropriate. Identify and manage technical risks early, surfacing tradeoffs clearly to partners.
Own End-to-End Engineering Outcomes: Lead the team in delivering high-quality solutions that meet standards for performance, reliability, security, and scalability. Ensure strong engineering practices, including testing, observability, and CI/CD. Maintain a high bar for code quality and system design through reviews and hands-on contribution. Drive continuous improvement of the product through iteration, feedback, and learning.
Drive Outcome-Oriented Delivery: Partner with Product and Data to define and track success metrics and outcomes. Ensure the team is focused on delivering meaningful impact, not just completing work. Use data, customer feedback, and experimentation to guide decisions and prioritize improvements. Help the team balance short-term delivery with long-term product and technical health.
Mentor and Elevate the Engineering Team: Provide technical leadership and mentorship to other engineers on the team. Support skill development in both engineering craft and product thinking. Foster a culture of ownership, accountability, and continuous learning. Contribute to hiring and onboarding to help raise the bar for engineering talent.
Contribute to a Strong Engineering Culture: Help define and evolve engineering standards, patterns, and best practices across teams. Promote a culture of pragmatism, simplicity, and high-quality execution. Collaborate with other tech leads to ensure consistency and leverage shared solutions where appropriate.