Director, Store Experience - D2C
About The Position
The eCommerce Director is responsible for shaping and optimizing the end‑to‑end digital store experience across artist and brand webstores, with a sharp focus on conversion, performance, and customer engagement. This role sits at the intersection of strategy, experience design, and execution—owning how fans discover, navigate, and convert across our eCommerce ecosystem. In this role, you will set the vision for best‑in‑class storefront experiences, translate data into actionable improvements, and partner closely with marketing, product, and engineering teams to continuously raise the bar. Success looks like highly performant stores, deeply engaging fan journeys, and meaningful revenue growth driven by thoughtful optimization—not just flawless launches.
Requirements
- 7+ years of experience in eCommerce, digital merchandising, or online retail, with a strong preference for consumer‑facing, conversion‑driven environments
- Proven ability to own and optimize online store experiences, balancing brand storytelling with performance and usability
- Highly analytical, with comfort using data, testing, and insights to guide decisions and influence stakeholders
- Strong cross‑functional partner who can align marketing, product, and technical teams around a shared experience vision
- Deep familiarity with Shopify and modern eCommerce best practices; hands‑on experience with CRO, UX optimization, and digital merchandising strongly preferred
Nice To Haves
- Music, entertainment, or fandom‑driven commerce experience is a plus, but not required
Responsibilities
- Own the overall fan experience across artist and brand stores.
- Oversee and execute digital album campaigns from start to finish.
- Ensure global alignment and timely deliveries.
- Collaborate with digital marketing team on promotions and execute on site and across all artist channels.
- Analyze campaign performance and adjust strategies to improve ROI.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Life coverage
- Disability coverage
- 401K + employer matching
- Company-paid identity theft protection
- Resources for pets
- Mental health and meditation resources
- Industry-leading fertility coverage
- Fully paid leave for childbirth or bonding
- Fully paid leave for caregivers
- Programs for loved ones with developmental disabilities and neurodiversity
- Subsidized back-up child and elder care
- Reimbursement for adoption
- Reimbursement for surrogacy
- Reimbursement for tuition
- Reimbursement for student loans
- Time off for a winter recess
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
