Director, Social Strategy (Creator/Influencer)

Wasserman•Los Angeles, CA

1d•$135,000 - $160,000•Hybrid

About The Position

THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit THE.TEAM. THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you.

Requirements

5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
Agency experience, experience working with national/global brands especially in tech or QSR.
A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
A passion for internet culture and active engagement with digital communities.
Ability to work independently, proactively identify opportunities and drive innovation.
Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity.
Proactive and curious with an ability to identify and mine potential data sources across the organization and industry.
Have strong perspectives on a brand’s consumer, category, business strategies and culture.
Develop creative strategic solutions that address the client’s business challenges/ goals.
Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story.
Impeccable communications, presentation and listening skills.
A proven collaborator who is solution-oriented, organized and detail–oriented.
Demonstrated ability to be an effective leader in a cross-functional team environment.
Self-motivated, with an aptitude to function in a high-demand, performance-driven environment.
Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
A strong POV on creator marketing best practices.
Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
Ability to transform platform and creator performance data into actionable insights.
Has strong perspectives about which brands are winning (and losing) in creator culture.
Naturally stays on top of platform updates and feature releases.
Has a sixth sense for emerging cultural movements and their impact on creator content.
AI fluency- Comfort using AI-powered tools to enhance strategic workstreams—such as research synthesis, insight development, brainstorming, and presentation development. Uses AI responsibly while applying human judgment to shape clear, client-ready strategy.

Nice To Haves

Experience in content creation, community management, or creator partnerships is a bonus.

Responsibilities

Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.)
Spot emerging creators and trends before they break.
Provide strategic POVs on platform updates and industry shifts.