Director, Shopper Insights and Category Management (Based in: Chicago, IL)

About the position

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Responsibilities

• Demonstrated ability to conceive, manage, and deliver fact-based analyses that provide clients with clear, actionable insights to inform strategy.
• Adept at recognizing and understanding client needs and desired outcomes; comfortable asking discovery and scoping questions when needed.
• Instinctive ability to envision mutually beneficial outcomes, develop analysis project plans, and structure client deliverables.
• Skillfully applies different data sets and metrics to address issues, leading to clear, fact-based responses to client needs.
• Ability to help teammates improve their deliverables and contribute to the team's thought leadership output.
• Recognizes opportunities to utilize Circana subject matter experts to address client needs and effectively partners with colleagues and clients to pursue, leveraging their superior client knowledge to achieve mutual wins.
• Help target and sell services that address expressed (and sometimes unexpressed) client needs; ask questions to identify the root causes of issues versus symptoms.
• Work effectively with cross-functional partners to develop correct solutions, tightly linking client needs to Circana capabilities and helping to deliver clear, compelling proposals.
• Help manage the selling process and coordinate Circana SMEs to ensure the project is delivered successfully.
• Gain the trust of clients, Circana cross-functional partners, and other stakeholders, and be perceived as a domain expert and valued business partner.
• Intellectually curious and aware of industry trends and how they may impact clients, consumers, shoppers, and competitors.
• Able to educate clients on analytic methods, shape their thinking, and influence the decisions they make.
• Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish.
• Understand key client issues/needs and produce strong, compelling business analyses, with well-supported findings and actionable insights, for high-value outcomes.

Requirements

• 8+ years of experience with syndicated data, analytics, shopper marketing, category management, or related fields.
• Marketing with a premier Consumer Packaged Goods (CPG) company or other companies using syndicated or POS data.
• Knowledge of consumer trends, category and shopper metrics.
• Knowledge of POS, Consumer Panel data.
• Demonstrated expertise in translating data and analysis into relevant implications.
• Strong project management and process skills.
• Able to engage in consultative manner with clients when helping solve/manage content deliverables.
• Knowledge of Unify a plus.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Bonus pay