Director of Marketing

ScottMadden-posted 3 days ago
Full-time • Director
Hybrid • Raleigh, NC
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ScottMadden is a leading management consulting firm known for its deep industry expertise and pragmatic, partner-led approach. For over 40 years, we have helped organizations in energy and corporate & shared services navigate their most complex challenges and achieve tangible, sustainable results. As we embark on our next chapter of growth, we are investing in an enhanced marketing organization designed to be a strategic driver of our business. The Opportunity: A Builder's Role ScottMadden is seeking a strategic and results-driven Director of Marketing to lead our firm's marketing transformation. This is a pivotal, newly-defined leadership role responsible for building and executing a modern, data-driven marketing strategy that aligns with our core business objectives. This is a unique opportunity for a seasoned marketing leader to bring a fresh, external perspective to our firm. You will be the architect of our new and enhanced marketing function, responsible for inspiring and developing our marketing team, establishing marketing as a strategic growth engine, and working closely with firm leadership to drive measurable business impact.

  • Partner with firm leadership to position ScottMadden for growth in new and existing markets.
  • Become a deep expert on our clients' business needs, journeys, and challenges; use market insights and emerging trends to create compelling value propositions for our service lines.
  • Develop, own, and execute an innovative, multi-channel marketing strategy that directly supports the firm's overall business objectives and long-term vision.
  • Build and manage a data-driven marketing engine; define, track, and report on clear KPIs (including MQLs, SQLs, and pipeline influence).
  • Rigorously track performance and demonstrate a clear return on marketing investment (ROMI) to firm leadership.
  • Translate data into actionable insights to optimize campaigns, digital channels, resource allocation, and budget.
  • Lead, mentor, and inspire a high-performing, agile marketing team, fostering collaboration and developing each team member's skills.
  • Lead and provide strategic oversight of the firm’s graphics function, ensuring the team produces high-quality, on-brand creative materials that meet firmwide brand standards and effectively support ScottMadden’s marketing strategies.
  • Serve as the primary marketing liaison and strategic advisor to our Practice Leaders, building strong, trustworthy relationships to understand their business development objectives.
  • Develop a deep understanding of the B2B sales cycle, ensuring marketing strategies effectively support and align with the firm’s business development approach.
  • Champion effective, cross-functional collaboration between marketing, sales (i.e., ScottMadden Partners and Directors), and consulting delivery teams.
  • Oversee the firm's digital landscape and Marketing Technology (MarTech) stack, driving campaign effectiveness and operational efficiency through pragmatic innovation that delivers actionable results, not just theoretical concepts, leveraging technology to maximize campaign effectiveness and efficiency.
  • Drive use, expansion, and future roadmap for Microsoft Dynamics Customer Engagement (CE) for the firm to enable effective business development.
  • Foster a culture of innovation, creative problem-solving, and continuous improvement within the team, constantly developing and testing new approaches to advance the organization.
  • Ensure all marketing execution is effective, high-quality, professional, and directly aligned with the firm’s brand, from our digital presence and content to our events and communications.
  • 10-15+ years of progressive marketing leadership experience, with a proven track record in B2B marketing.
  • Demonstrable marketing experience within professional services (e.g., management consulting, legal, financial, or B2B advisory services) is essential.
  • Exceptional intellectual curiosity with the ability to quickly learn and understand complex subject matter (e.g., energy and other ScottMadden focused industries, corporate services, AI-enabled consulting, etc.) to market it effectively.
  • A proven track record building, leading, and scaling a modern, data-driven marketing function.
  • Proven ability to develop marketing strategies that translate directly into measurable business growth and pipeline generation.
  • Expertise across the full marketing mix, including digital marketing, demand generation, content strategy, brand, and marketing technology (MarTech).
  • Experience with Microsoft Dynamics CE or comparable, robust CRM platform
  • Strong analytical skills with a history of managing budgets, setting KPIs, analyzing performance, and proving ROMI.
  • A "player-coach" leadership style, with experience to mentor a multi-disciplinary team and the willingness to be hands-on to build a ‘fit for purpose’ function from the ground up.
  • Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future, as ScottMadden does not provide visa sponsorship.
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