Director of Key Accounts & New Business Development

Griffin Media•Tulsa, OK

8d•Onsite

About The Position

The Director of Key Accounts & New Business Development at Griffin Media is responsible for managing high-value client relationships and driving new business opportunities across both Oklahoma City and Tulsa. This role leads the annual Advanced Advertising Solution (AAS) and Accelerating Branding Solutions (ABS) programs for Griffin Media’s TV stations and Radio station group, developing and executing strategy to develop new revenue from key accounts and identify new business prospects. The Director plays a critical role in enhancing the company's market position and achieving sales objectives.

Requirements

Bachelor’s degree in Sales, Business, Marketing, or a related field. Related experience will be evaluated and may be substituted as years of education.
7+ years of experience in sales, with a proven track record in managing key accounts and developing new business, including at least 3 years in a leadership role.
Demonstrated success in executing complex advertising solutions and managing high-value client relationships.
Strong understanding of advertising solutions, market trends, and competitive landscape.
Excellent leadership, communication, and negotiation skills.
Ability to analyze data and derive actionable insights to drive business growth.
Must have, or be able to obtain, a valid Oklahoma driver’s license and have a driving record acceptable to the company.
Ability to perform other job-related duties as assigned.
Capable of handling the physical and mental requirements including: ability to verbally communicate in English
ability to read computer monitor information (words and data)
ability to hear detailed spoken word
ability to remain sedentary and to travel to work location
ability to perform manual dexterity tasks with hands, fingers
ability to analyze data, concentrate, reason, and write
ability to perform under emotional stress

Nice To Haves

Experience in the broadcast media industry is preferred.

Responsibilities

Cultivate and maintain relationships with major clients, ensuring their advertising needs are met and exceeded.
Develop customized advertising solutions for new business accounts, leveraging the company’s resources and capabilities to deliver high-value results.
Act as the primary point of contact for new business accounts, addressing their concerns and ensuring high levels of client satisfaction.
Identify and pursue new business opportunities in the market, focusing on expanding the company's client base and increasing revenue.
Develop and implement strategies to attract new clients and generate leads, utilizing market research and industry trends.
Collaborate with the sales team to create compelling proposals and presentations that address the needs of prospective clients.
Lead and oversee the implementation of AAS program for both Oklahoma City and Tulsa stations and ABS in Tulsa.
Coordinate with internal teams to ensure the successful execution of AAS and ABS initiatives, including campaign development, client onboarding, and performance tracking.
Monitor and report on the performance of AAS and ABS programs, making data-driven recommendations for improvements and adjustments.
Develop and execute strategic plans to achieve revenue targets and business growth goals.
Provide regular updates and reports to the Vice President of Sales on key accounts, new business opportunities, and AAS and ABS program performance.
Analyze market trends and competitor activities to inform strategic decisions and enhance the company's competitive position.
Foster a collaborative environment, working closely with other departments such as marketing, digital sales, and production to drive overall sales success.
Perform other job-related duties as assigned, including driving an automobile for company business.