About the position
We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader. Aftersell by Rokt enables SMB companies to unlock real-time relevancy in the moment that matters most, when customers are buying. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions connecting 400 million customers across the world's leading companies. In January 2025, Rokt's valuation increased to $3.5 billion USD, allowing us to expand rapidly. In February 2024, Aftersell was acquired by Rokt. At Rokt, we practice transparency in career paths and compensation. We believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible. We are looking for a Director of Growth Marketing. As a Director of Growth Marketing, you will play a critical role in accelerating business growth and strengthening our brand through high-impact, outcome-oriented marketing initiatives. This position is central to our marketing organization, blending product marketing, content strategy, and social distribution. You will drive measurable results by owning go-to-market execution, piloting new growth strategies, and leveraging AI tools to maximize speed and quality. Success in this role requires adaptability, structured performance tracking, and a strong ownership mindset.
Responsibilities
- Plan, execute, and optimize the marketing-led GTM process for new product launches, ensuring adoption targets are achieved through cross-functional collaboration and data-driven performance tracking.
- Own product positioning, launch strategy, and content distribution across sales enablement, and digital platforms.
- Leverage AI tools to capture, organize, and share marketing knowledge, building a scalable knowledge base that enables team learning and cross-functional enablement.
- Drive key marketing program performance by monitoring and optimizing campaign incentives to maximize impact.
- Lead pilot initiatives with strategic partners, coordinating case study development and managing campaign messaging to support business objectives.
- Leverage external resources to support content creation, such as freelancers, contractors and AI automation, to accelerate content creation and social distribution.
- Prioritize high-impact projects, deprioritize vanity or low-value channels, and ensure alignment with business growth objectives.
- Mentor colleagues, establish best practices, and foster a culture of feedback, learning, and continuous improvement.
Requirements
- Strategic communication and storytelling skills, with a proven ability to distill complexity and drive clarity.
- Demonstrated experience in product marketing and content creation in a high-growth or SaaS environment.
- Strong analytical mindset and ability to use data to drive decision-making.
- Ownership mentality with a track record of end-to-end project delivery and measurable business impact.
- Experience collaborating cross-functionally and influencing diverse teams.
- Proficiency with AI-driven tools for writing, design, and analytics (bonus points if you excel at ChatGPT, Perplexity, Claude).
Benefits
- All employees have access to our LevelUp! program, providing opportunities for coaching, courses, and training to support career growth and development.
- Become a shareholder. Every Rokt'star gets equity in the company.
- Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us!
- Extra leave (bonus annual leave, sabbatical leave etc.)
- Work with the greatest talent in town.
- See the world! We have offices in New York, Seattle, Sydney, Tokyo and London.
- We believe we're better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
